Top 10 best UK affiliate programs

The Internet is filled with numerous brands willing to pay you to market their products for them. The UK is a Tier 1 country and a significant number of its residents are Internet users who are regular consumers of products and services purchased on the Internet. Their excellent purchasing power makes the region one of the most sought after regions by many affiliate marketers.

There are numerous types of affiliate marketing programs, each one suitable for a specific website niche or visitors. Niches or categories that an affiliate offer belongs to are referred to as Verticals. A few of the most popular verticals include dating, utilities, betting, apps, nutra, eCommerce, and gaming.

However, it is important to make sure that your audience can connect with the product or services you are advertising as an affiliate marketer in the UK. Between 2019 and 2020, we discovered that many webmasters made mistakes selecting the type of audience suitable for their web traffic. With our many years of experience in the industry, we have devised strategies to ensure that our affiliates get the maximum profit available anywhere.

In this article, we will be looking at the 10+ affiliate programs in the UK which over 80% of our affiliate partners direct traffic to.

What is Affiliate Marketing Programs

Affiliate marketing programs involve the advertisement of 3^rd party products and earning a commission for each referral.

Once you have met the terms and conditions for registration, you will be provided with promotional materials. As soon as someone registers on this website using a link or other promotional materials from your website, you will receive a commission.

Why Are UK Affiliate Programs Profitable?

Affiliate marketing is especially profitable in the UK for a number of reasons. In January 2020, it was estimated that there were 65 million active Internet users and 45 million social media users in the UK. During this period, Internet penetration was estimated to be 96% while social media penetration was estimated to be 66%. Over the period of 2019 to 2020, there was a 0.4% increase – about 290,000, in the number of Internet users in the UK and a 2.9% increase- 1,300,000, in the number of social media users.

Some of the major reasons why UK affiliate programs are very lucrative include:

The population is huge

With a population of over 67 million people and even more mobile phone connections, the purchasing capacity of its residents is huge. Affiliate marketing is a potentially lucrative venture since you can influence the purchasing decision of a large portion of the population.

They spend a lot of time on the Internet

The average time spent on the Internet by an Internet user in the UK is greater than the time spent watching television, listening to music or using a game console. It is quite easy to see how profitable this is since there is an increased chance that Internet users would stumble on at least 1 affiliate link while they are using the Internet.

Large number of active social media users

One of the most effective platforms to increase affiliate conversions is social media.

Additionally, content can be uploaded to a social media YouTube at minimal or no charge at all, affiliates only have to optimize their videos and include affiliate links in the description.

What Affiliate Programs Are Suitable for the UK?

Affiliate marketing is completely performance-based and affiliates only earn commissions for successful conversion and rates. We have categorized some of the best affiliate programs for 3 different verticals: gaming, dating, and gambling & betting.

Affiliate Gaming Programs in the UK

Online gaming is a new, fast-evolving niche, in fact, experts predict that the industry could generate up to $143 billion by 2020. The gaming niche naturally encourages interaction and user engagement, bringing potential affiliates profitable opportunities to monetize their traffic. As long as advertisers have defined their target audience, affiliate marketers are one of the most effective ways of engaging their targets in a dependable and cost-effective manner.

Raid: Shadow of Legends

Plarium Advertising Partners is the official affiliate program for this top MWO browser-optimized strategy game. Affiliates are provided with official promo materials available in 5 different languages. However, if affiliates decide to use their personal promo materials, the advertiser must be notified. The affiliate program has a high approval rate and affiliates have a chance to work directly with the advertisers. With over 1,000,000 builds, affiliates are guaranteed optimal conversion rates from their referrals.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5f36a5e04593f6470109b23c;
• Payout models: SOI (Single opt-in) 56$;
• Allowed sources: SEO, Banner ads, Teaser networks, YouTube channel, email marketing, APPS, ClickUnder/PopUps, Broker traffic, Push notifications;
• Prohibited sources: Cashback, Social, Contextual messages, Doorway, Incentive traffic, Toolbar, Branded ads, Adult;
• Hold: 30 Days;
• Cookie Lifetime: 45 Days.

World of Warships

Wargaming – the creator of World of Warship games offers affiliates up to $10 for each registration. Every affiliate is provided with a personal manager who will be active throughout the entire process starting from launch to payment. Affiliates who refer other potential affiliates can also generate an additional 3% revenue. Gamers and affiliates can enjoy regular bonuses and promotions.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5ec3d2614593f6091e564a8a;
• Payout models: SOI (Single opt-in) 2$;
• Allowed sources: Teaser networks, Contextual messages, Adults, YouTube channels, Push notifications, Banner ads, SEO, ClickUnder/PopUps, Broker traffic, Mobile, Socials, Display;
• Prohibited sources: Bot traffic, Branded ads, Incentive traffic, email marketing, Cashback, Toolbar, Doorway;
• Hold: 30 Days;
• Cookie Lifetime: 30 Days.

World of Tanks

Wargaming is the creator of World of Tanks. As an affiliate partner for this brand, you can earn up to $10 for each registration. Every affiliate is provided with a personal manager who will be active throughout the entire process starting from launch to payment. Affiliates who refer other potential affiliates can also generate an additional 3% revenue. The affiliate program rewards gamers and affiliate partners with lucrative bonuses and promotions.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5ed7ba124593f610610a749e;
• Payout models: SOI (Single opt-ins) 2$;
• Allowed sources: Broker traffic, Banner ads, Contextual messages, SEO, Display, YouTube channel, Teaser networks, Push notifications, Social, Mobile, ClickUnder/PopUp;
• Prohibited sources: Fraudulent traffic, Brand ads, Incentive traffic, Toolbar, Doorway, email marketing, Cashback, Adults;
• Hold: 30 Days;
• Cookie Lifetime: 30 Days.

VR Fuckdolls

Imonitizeit is the official affiliate program for this adult game. Affiliates are provided with an experienced Personal Accounts Manager, and also accurate real-time statistics, free tracker, and quality promo materials that can surely increase retention rates of referrals.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5efb1e084593f67d92229782;
• Payout models: CPA 56$;
• Allowed sources: Display, Broker traffic, Teaser networks, Banner ads, Apps, Branded ads, Apps, Contextual messages, Display, SEO;
• Prohibited sources: SEO, Incentive traffic, Co-registration, Mobile, Adult, YouTube channel, Push notifications, Cashback, email marketing, Toolbar;
• Hold: 30 Days;
• Cookie Lifetime: 60 Days.

Dating Affiliate Programs for UK

One of the most widely sought after affiliate marketing niches is certainly dating. It is unlikely that this will change anytime soon, particularly with the increasing number of dating and hookup websites and apps. Dating affiliate programs usually advertise dating-related offers. All that is required is a well-designed landing page and a well-crafted ad campaign targeted at the potential audience, and affiliate marketers can generate sizable revenues from dating affiliate networks. Some of the best Dating/adult affiliate programs in the UK include:

Pin Flirt

Pin Flirt Affiliates is the official affiliate program for this dating website. Affiliates are provided with high-quality promotional tools, as well as top converting offers. Partners are also provided with a comprehensive performance report.

• Website: https://pin-flirt.com/;
• Payout models: SOI (Single opt-in) 6$;
• Allowed sources: SEO, Branded ads, Banner ads, email marketing, social networks, Display, contextual messages, apps, broker traffic, mobile push notifications;
• Prohibited sources: Incentive traffic, underage traffic, bot traffic, Cashback;
• Hold: 30 days;
• Cookie Lifetime: N/A.

Masturbeauty

Bongacash is the official affiliate program for Masturbeauty. Boasting some of the most beautiful webcam girls, the program has one of the highest conversion rates in the industry. Affiliates can also earn up to 25% of the revenue generated by their referrals for life and up to $4.50 for each successful registration. Referring other affiliates guarantees a 5% commission.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5ea3012e4593f66699785e57;
• Payout models: SOI (Single opt-in) 4$;
• Allowed sources: Mobile ads, Contextual messages, Doorways, PopUp/ClickUnder;
• Prohibited sources: Chat traffic, Spam traffic, Bot traffic, Social media traffic, Branded ads, Banner ads, Toolbar, YouTube, Apps, PopUp, Contextual messages, Doorway, SEO, Proxy/VPN, email marketing;
• Hold: 15 days;
• Cookie Lifetime: N/A.

Hornyhub

HornyHub Affiliates is the official affiliate program for the Hornyhub dating website. Affiliate partners are provided with high quality promotional tools and high margins to optimize conversion rates. Partners are also provided with an extensive performance report.

• Website: https://hornyhub.club/;
• Payout models: SOI (Single opt-in) 6$;
• Allowed sources: Mobile, email marketing, ClickUnder/ PopUps, Doorway, Adult, SEO, Apps, Branded ads, Push notifications, YouTube channel, Broker traffic, Socials, Doorway, Toolbar, Push notifications, Teaser networks, Social;
• Prohibited sources: Incentive traffic, Underage traffic, Bot traffic, Cashback;
• Hold: 30 Days;
• Cookie Lifetime: N/A.

Academic Singles

Insparx Affiliates is the official affiliate program for Academic Singles, the dating website that specifically caters to academics and professional singles. Affiliates can earn up to £250 per sale and £25 per lead. The program provides transparent and comprehensive reports as well as premium quality promotional materials.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5f3d0bd74593f6300853a821;
• Payout models: SOI (Single opt-in) 6$;
• Allowed sources: Google Search, email traffic, Contextual, Display, Banner ads, PopUps, Social network traffic, Push notifications, Broker traffic, SEO, emails, Teaser networks, YouTube channel;
• Prohibited sources: Branded ads, Cashback, Toolbar, Incentive traffic, Mobile, Adult;
• Hold: 30 Days;
• Cookie Lifetime: 30 Days.

Bongacams

Bongacash is the official affiliate program for Bongacams. Affiliates are offered top quality promotional materials, affiliate flexibility, and weekly payment plans. However, payment is determined by the referral’s country of residence Affiliates can also discuss with professionals who are trained to proffer affiliate marketing solutions for profit maximization.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5e00ad2886fd78099b3381a6;
• Payout models: SOI (Single opt-in) 4$;
• Allowed sources: SEOs, Banner ads, Teaser networks, Contextual messages, Doorway, Display, Mobile, ClickUnder/PopUps, Push notifications, YouTube channels, Banner ads, Toolbar, Adult, Apps, Branded ads;
• Prohibited sources: Chat traffic, Incentive traffic, Bot traffic, VPN/Proxy, Spam traffic, Broker ads, email marketing, Cashback;
• Hold: 14 Days;
• Cookie Lifetime: Session.

LookADate

Affmy is the official affiliate program for this dating network. The program provides a customized solution for each traffic type. Affiliates can enjoy a direct partnership without middlemen.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5e00ad3c86fd78099b339d3e;
• Payout models: SOI (Single opt-in) 6$;
• Allowed sources: Push notifications, SEO, Mobile, Display, email marketing, ClickUnder/PupUp, Social, Doorway, APPS, Banner ads, Toolbar, Contextual messages, Cashback;
• Prohibited sources: Rebrokering, Incentive traffic, Branded ads;
• Hold: 15 Days;
• Cookie Lifetime: N/A.

Dating.com

Dating.com affiliates are responsible for attracting high-value members to this dating website. Partners must verify referrals and create quality content for the best member profiles. It is also your duty as an affiliate to communicate with qualified paying members. You will receive lucrative commissions for services provided.

• Website: https://leadbit.com/offer/show-page-iframe/landing/5e00ad4186fd78099b33a028;
• Payout models: SOI 4.5$, PPS 168$;
• Allowed sources: Web Display, Apps, Mobile, Native ads, Push notifications;
• Prohibited sources: PopUp, Adult traffic, Social networks, Incentive traffic, email marketing, SEO, Toolbar, and Doorways;
• Hold: 30 Days;
• Cookie Lifetime: N/A.

Gambling & Betting Affiliate Programs for UK

Affiliate betting programs probably have one of the highest earning potential since most users will prefer to bet on the go.

We have listed some of the top betting and casino affiliates programs in the UK.

Irish Luck

Emerald Affiliates is the official affiliate program for Irish Luck Casino. Affiliates stand a chance to earn up to 35% Rev Share commission for life. Extensive reports are sent via mails and affiliates are paid before or on the 10^th day of every month. The affiliate program provides quality promo materials that include banners, exclusive promos, and text links. Partners are provided with swift professional assistance available 24/7. Additionally, there are no negative carryover balances.

• Website: https://casinoirishlucknew.com/;
• Payout models: CPA 195$;
• Allowed sources: Doorway, Cashback, Display, SEO, Push notifications, Banner ads, Social, Mobile, email marketing, Branded ads, ADULT, Toolbar, Apps, YouTube, Teaser networks;
• Prohibited sources: Incentive traffic, Rebrokering;
• Hold: -;
• Cookie Lifetime: N/A.

Bovegas

The Bovegas Casino Affiliate program is powered by Affalliance. There are numerous payment methods available on the affiliate program. Affiliates can earn up to $200 CPA for referring 20 players, and up to $250 for referring at least 90 players. With the Rev Share Commission methods, partners can earn up to 45% Rev Share commission. Expert Affiliate Managers are available to provide support 24/7 and affiliates are provided with premium quality promo materials.

• Website: https://bovegasgo.com/en/w/?lp=GUN;
• Payout models: CPA 195$;
• Allowed sources: SEO, Cashback, email marketing, Branded ads, Apps, Socials, Contextual messages, Doorway, Rebrokering, Incentive traffic, YouTube channel, Push notifications, Cashback, Teaser networks;
• Prohibited sources: Mobile;
• Hold: -;
• Cookie Lifetime: 30 Days.

Cherry Gold

Affalliance is the official affiliate program for some of the top casinos in the industry, including Cherry Gold casino. Affiliates can choose from numerous payment models that include CPA, Revenue Share Commission, and Hybrid models. With the Rev Share Commission methods, partners can earn up to 45% Rev Share commission.

Affiliates can earn up to $200 CPA for referring 20 players, and up to $250 CPA for referring at least 90 players. Professional Personal Affiliate Managers provide affiliate support 24/7 and affiliates are provided with world-class promo materials.

• Website: https://cherrygoldcasinogo.com/us/w/WE3000/MELLOW300/;
• Payout models: CPA 195$;
• Allowed sources: Push notifications, SEO, Mobile Contextual messages, email marketing, Socials, Cashback, Branded ads, ClickUnder/PopUps, Apps, YouTube channel, Toolbar, Doorway, Teaser networks, Banner ads, Display, Adult traffic;
• Prohibited sources: Incentives, Broker traffic;
• Hold: -;
• Cookie Lifetime: 30 Days.

How to Generate Traffic in the UK

As an affiliate partner, you must find the best ways to promote the product being advertised. To earn the monetary reward that you deserve, it is important to generate organic traffic using quality sources.

Best Traffic Source

• Social media: With over 45 million active social media users in the UK, this presents a diverse platform that can gather a broad group of consumers in one place. social media platforms include:
• YouTube: This is the most visited social media platform in the UK as of January 2020. This video hosting platform presents highly effective advertising opportunities and wide network coverage. Affiliates can use promo materials such as banners, videos, and even text links on this platform.
• Facebook: Visited by 73% of Internet users, Facebook is the second most used social media platform in the UK, making it a very effective way to generate organic traffic. Adverts can be placed efficiently without extensive programming knowledge, thanks to the sophisticated analytics and OS.
• Instagram: Most of the targeted ads on Instagram are linked through Facebook, so an official business page is required. Some of the reasons why this is an efficient traffic source include audience flexibility, prompt launching, and total control of statistics granted to advertisers.
• Native Ads: This involves the incorporation of ads into the overall website thematic. Here, the ad blends in naturally and can pass off as part of the website content. There is a high chance of acceptability by visitors to the website.
• Search Engine Optimization: Search engines can redirect thousands of unique visitors to websites. This is one of the most effective ways to generate organic traffic. The only downside to this is that this method is time-intensive, however, all the invested time eventually yields a sizable profit.

Best creatives, landing pages, promos

As an affiliate, you are tasked with attracting high-value consumers of the product you are advertising. Finding the appropriate creatives, or promo tools is important. Successful affiliate marketers employ some tricks, using creativity, to increase conversion rates. Also, landing pages must match the traffic source where the product/service is being advertised.

Affiliates usually use innovative creatives to grab visitors’ attention while including landing pages with engaging content and visuals to drive their marketing pitches further. Rather than searching for a suitable campaign for each creative, affiliates can run numerous creatives simultaneously in a single campaign. By doing this, you can halt the underperforming creatives or drive up the efficient ones from a single screen.

Overview “Best converting affiliate offers” from LeadBit.

Best payout models

• Cost Per Lead (CPL): This payment model requires a customer to complete the registration or a contact form that will be used subsequently for marketing purposes. Users are not required to make a financial commitment to the advertiser’s website before affiliates are paid. Typically, the commission rate is fixed. This payment model supports a wide variety of niches ranging from business to lotteries and contests.
• SOI (Single Opt-in): Affiliates are paid once clients submit an email address. No confirmation mail is sent to the client.
• DOI (Double Opt-in): For affiliates to be awarded their commission, users must register using a valid email address and confirm registration through the confirmation mail sent to their email address.
• Revenue Share Commission model: This payout model pays affiliates a specified percentage of the sales, profits, or losses or successful referrals for the lifetime of that particular client. It is quite lucrative, however, it depends on how active your referrals are.
• Cost Per Acquisition (CPA):Before affiliates can earn their commission using this model, clients are required to perform a specific activity such as downloading a mobile game, or providing credit card information, on the website. The activity is determined by the advertiser and the commission rate is fixed.
• Hybrid: This is a combination of the Rev Share commission and CPA models. If the affiliate continually refers high-value clients to the advertiser’s website, the commission percentage can be increased.

How Much Can One Earn from Affiliate Programs in the UK?

Affiliate programs require time and effort, and time is money. Your earnings as an affiliate marketer depend on your website and the effort you have put into the advertisement of the products. We have curated some of the profits generated by our publishers at LeadBit.

Are you thinking about whether it is profitable to work with affiliate programs in India? Read our article “Best affiliate programs in India“.

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