Enchancing your COD Nutra traffic. LeadBit Professional Advice

Experienced publishers and successful affiliate programs always create a win-win model. First off, experienced publishers understand and know all about getting quality traffic, and the latter are well aware of the best ways to monetize it effectively. Perfecting this partnership pattern has helped LeadBit a lot to really learn and realize all the challenges you face and we are prepared to give you a helping professional hand.  Ongoing support, the constant search for new tools and solutions, productive communication,  we are in this together! Your success is our success, and simply stated, we like to succeed. 

Based on our own experience in the field, we’ve come up with some helpful hacks to drive traffic to the Nutra COD (Cash-on-Delivery, or payment on receipt) model. Since this topic raises a lot of questions, I’ve decided to share my thoughts in a Q&A format. To make it even more precise, you’ll get a complete short summary to help you move further with more confidence. Consider this our gift to you, so Let’s Go…..

Why should you consider the COD model when pushing traffic to Nutra?

So, first let us highlight why you should consider COD in addition to, or instead of SS/Trial. Both are great models if done correctly but there are some subtle differences. The good thing is that COD allows you to reach a wider audience. The not-so-good thing is that with the SS/Trial model is that you need to look for focused approaches, investigate the target audience for numbers, pains and behavioural ways. With COD, it is the call center operator’s job to complete the purchase. They are the ones that are working to convince the customers over the phone. With SS/Trial, it is the publisher’s responsibility to thoughtfully create the sales funnel so that the customers are ready to buy the product right away.

Top Offers in Nutra category: How to maximize profits?

Though Nutra is assumed a seasonal vertical, there are certain categories that are always in great demand. Healthcare and life quality products will always be in demand. Weight loss is and will probably always be the frontrunner in Nutra products because people are always trying to lose weight. We also witness constant interest in offers related to other common health issues like joints, hypertension, diabetes and prostatitis at the top of the list.

To figure out potentially most profitable offers, just picture a typical paying user in the country you want to drive traffic to. Take a moment to think about what an older German man could be interested in, and what a young Thai might be interested in. This will help you choose the right offers and set up your traffic most effectively. Study your GEO’s, learn their buying motives and trends, try to put yourself in their position…essentially, if you are going to sell to them, take some time to learn to think like them…..then market to yourself.

Here’s a current  list of best performing LeadBit offers:

• Premium CBD Capsules Joints BE: Boosts to start, the advertiser provides proofreading for your promos.
• Micardium RO – blood pressure stabilising product: Boost to start, AR 40%+ with thrash. Eligible for a guarantee from the start to drive traffic for bigger caps.
• Micardium HR – blood pressure stabilising product: Boost to start, AR 40%+ with thrash.  Eligible for a guarantee and a wider cap  from the start
• Hondrofrost IT – arthritis product (full price): Boost to start, AR 40%+ with thrash. Eligible for a guarantee and a cap for the test phase.
• UNOPROST AO: reach out to a fresh perspective geo with a steady boost with the advertiser committing to providing  promos. 
• Diabextan TR: Trending now with a high approval rate of 24% and a steady volume of traffic.
• Artroflex CH: Boasting of high individual payouts and AR 35-40% with thrash!
• Oxys MX: One of our favourites with a constantly  growing AR, and the advertiser even does proofreading for you. Plus, there’s a guarantee upon reaching a certain volume flow .
• Piles Support IN: Advertiser is boosting your generously and provides guarantees once sure in your qualified traffic .

It should be noted that we have an assortment of professional tools for publishers and we do recommend you utilize them to work more effectively. To help you proceed, we process your on demand payouts. Every partner, big or small, is valued and important to us! 

NB lets us tailor-make your terms upon an individual request through the affiliate manager.

So, which GEO should I choose?

If you’re feeling a bit overwhelmed with Tier-1 pricing, it might be worth taking a look at some of the newer GEOs. These are mostly Tier-3 countries, such as  El Salvador and Angola, where competition and cost per lead are much lower. 

In general,  Singapore (Tier-1), Romania (Tier-2), as well as Cameroon and Ecuador (Tier-3) are doing really well and we highly recommend testing your traffic there, full of opportunities and advantages.

It is important to study, learn, and get creative when choosing your GEOs, just because you’ve heard of people having success in one GEO doesn’t mean you will. Conversely, maybe there are GEOs that you can do really well in that others have failed in, so, do your research and we are here to help with this. 

Decide on the offer format. 

The type of the offer will also determine its success and factual AR. By comparing full and low-price offers you will discover the AR is higher for Full Price. It’s also worth thinking about the different criteria that provide a high ROI. If you want your offer to bring you money, make sure you have a low lead price, a high AR and a high bid! 

Offers also do have a life cycle, just like everything else! First it’s Full Price, then Low Price, then Free. Starting to find it tricky to get Full Price leads, try Low Price! Bear in mind though that launching a Low Price or Free format can be quite challenging, as the Full Price offer might no longer look as bright and appealing as it could after it, in terms of conversion ratio or AR. 

We have noticed that low-price offers AR is usually a little lower than generally desired. The reason is  the advertiser needs to upsell more to reach the average purchase amounts in this case. No worries  – the lower the LOW price, the cheaper the lead, which is great for you, performance ratio plays a vital role here.

So, to put this in more simpler terms: :

• Full Price, higher lead price, less up-sell, higher AR
• Low Price: low lead price, more up-sell and lower AR.

What are the best traffic sources for Nutra?

Nutra is traditionally nourished by leads collected from Facebook, Google, native ads and teasers. SEO is also one of the best ways to achieve  great results!

How to avoid the most common mistakes when working with Nutra? 

While working with Nutra it is essential to keep concentrated on who you are trying to reach, again, learn to think as they do. The age of your target audience and delivery blackout territories have to be kept in mind as well.  Always check the advertiser policies regarding celebs’ usage in promos and never violate them!  AR goes down and the traffic is wasted, creating drama for all – you, your affiliate program, and the advertiser.

From time to time LeadBit detects these publishers’ errors. Disregarding the offer  restrictions can lead to a temporary cheaper price per lead and high conversion rate and might seem attractive. Maintaining the required AR level becomes harder for the advertiser in such cases and results in low redemption and unprofitable traffic. 

First and foremost, familiarize yourself with the recommendations and restrictions of the order you are choosing – we are doing a lot of homework to keep it posted for you in the offer description. Your manager will drive your attention to the offer specifics.  Both advertisers and affiliate programs consider cheating a serious fault and it leads to trust and loyalty loss. That is why it is so important for everyone to take responsibility here. 

The onboarding criteria in LeadBit is effective not for the publishers only, we carefully select the advertisers to partner up with, too. Risk mitigation is one of our core principles, as all the partners have to be sure and safe with their business objectives observed and goals reached. 

When the publisher and the advertiser interests align, it is a win-win atmosphere for everyone! Trust, loyalty, regular communication and detailed feedback reports create a solid base of our successful collaboration. 

Still, how to benefit from pushing Nutra  with LeadBit? 

We have figured out why, how and – most importantly – where your Nutra leads live. Let’s make a quick summary in the form of a handy checklist! 

1. Define the model – COD ✔️
2. Study the top offers and their advantages ✔️
3. Choose a GEO that suits your experience and skills ✔️
4. Determine the format of the offers: FULL, LOW, FREE. They are all good. Take what you like. We have EVERYTHING! ✔️
5. Evaluate the potential of your traffic sources and choose the TOP ones for a particular offer, ideally 1-2✔️
6. Don’t forget to comply with the terms/restrictions of the offers ✔️

Take these easy steps that  bring granted results. Do you want to move from theory to practice and test the Nutra offers? Register at LeadBit! 

Sonya, Head of Advertising at LeadBit