Courses on marketing

Today’s TOP 15 are the best courses in general marketing, as well as in its individual aspects. In this guide, you will find techniques of content marketing, digital and classic marketing, SMM, and more.

As always, we remind you that all selected courses have been tested by our in-house marketing specialists and affiliates. Some of them are recommendations from our experts.

We’ve taken these courses and recommend you do the same!

Introduction to Marketing

A course combines academic knowledge and practice. During the training, students will have to solve real business problems provided by the partner of the educational process – Wharton. Such integration of theory into existing tasks allows you to master new skills faster.

Content:

• Marketing strategy and brand positioning;
• customer-centric;
• communication strategy and price setting;
• brand effectiveness improvement.

Teachers:

• Barbara E. Kahn. Marketing Specialist and the main mentor who focuses on educational courses, seminars, and masterclasses. twitter.com/barbarakahn;
• Jagmohan Raju. Professor of marketing at the University of Pennsylvania and an expert in price setting. One of the winners of international Wharton Olympiads in Marketing. linkedin.com/in/raju-jagmohan-singh-75822111;
• Peter Fader. Also a professor of marketing, but with a specialization in customer analytics. Accordingly, this mentor is responsible for modules on customer attraction strategy. twitter.com/faderp.

Features:

• Study and practice are for free, but if you decide to continue your education, there will be paid-for courses to choose from;
• additional services/products. Different cases from the partner;
• learning format. Online lectures;
• 4 weeks but the total duration of the lectures is just 10+ hours;
• distinctive features. Combination of theory and practice with real tasks;
• For average and advanced competencies.

Our verdict.

We recommend this course to those affiliates and other professionals who want to try to solve real big business problems, to play for high stakes, so to speak. Such experience will allow you to scale your own business without fear.

Link – coursera.org/learn/wharton-marketing.

Advanced Social Media Marketing for Picking Up Clients

In contrast to the previous one, this is a very narrowly focused course. It focuses exclusively on promotion on a few social networks. You will mainly gain knowledge on working with clients through Facebook, Reddit, and YouTube. As a result, the material turns out to be very specific, but for a marketing specialist who has not previously worked with such a source of traffic, this is priceless knowledge.

Content:

• general information;
• attracting customers to Facebook;
• motivation through Reddit;
• brand promotion and popularity on YouTube.

Teachers:

• Brian Yang. A young teacher who was initially engaged exclusively in copywriting and reached considerable heights in the field of selling texts. He also became a development instructor on YouTube, and more recently, he has added other social networks to his courses. Has a YouTube channel – https://www.youtube.com/channel/UCS7PHEpVr-qVZ72QqNiXbZw. linkedin.com/in/brianyanginsd.

Features:

• Free;
• additional services/products. None;
• learning format. Video tutorials;
• 51 minutes;
• distinctive features. A practical guide without deviation from the main topic with no unnecessary information. A purely step-by-step manual that shares the author’s vision in less than an hour;
• For beginners and current specialists who have not previously worked with social networks.

Our verdict.

A good way to quickly make sense of the topic is the case all your previous marketing experience was with other traffic sources. It’s also a good option for a beginner to master this area of ​​marketing, but only in conjunction with other courses. This material doesn’t allow you to start working right after.

Link – udemy.com/course/social-media-marketing-plan.

Introduction to Marketing

If we speak about a course to start your acquaintance with the sphere from scratch, this is just the right one. Online courses from edX are, in principle, one of the best options for online learning. You may not be in time to join the group before the start, but in this case, you can watch the course ex parte or study it in the archive. You will not receive a certificate in this case, but you will still have the knowledge, as you understand.

Content:

• client audience research;
• psychological traits of the client;
• client’s price preferences research;
• communication channels;
• use of metrics in a business.

Teachers:

• Darren Dahl. The dean at the Robert H. Lee Graduate School, professor of marketing. ca.linkedin.com/in/darren-dahl-3958aa;
• Paul Cubbon. Experienced teacher who specializes in client research. He is also a full-time project mentor at the moment. ca.linkedin.com/in/paulcubbon.

Features:

• Free;
• additional services/products. Practicum;
• learning format. Online lectures;
• 6 weeks, 3-5 per week, that is, from 18 up to 30 hours in total;
• distinctive features. One of the most in-depth courses on marketing research, as well as target audience analysis;
• For low and average competencies.

Our verdict.

A good free intensive course that allows you to better understand clients’ preferences, which has a positive effect on sales. But for related business areas, as well as for any niche of affiliate marketing, this course is also effective. But in this case, it is better to have some bundle of knowledge already.

Link – edx.org/course/introduction-to-marketing.

Marketing Management

Let’s carry on with courses from edX. This time it’s a little different option. This is a more advanced material that reveals the topic of marketing management. But don’t let the title mislead you: in fact, this is a course on digital marketing, just more thorough, professional, and academic than free alternatives on Udemy, for example. But on the other hand, it requires more time to study.

Content:

• basic competencies;
• segments, targeting, positioning;
• strategy;
• product and pricing.

Teachers:

• Ashis Mishra. Specialist in two areas: retailing and analytics. He also has a PhD in Marketing from the Indian Institute of Management Bangalore (IIMB). in.linkedin.com/in/dr-ashis-mishra-4767624.

Features:

• Free;
• additional services/products. Real cases study;
• learning format. Online lectures;
• 9 weeks, 2-4 per week, that is, from 18 up to 36 hours accordingly;
• distinctive features. Personal approach from the mentor, lots of practical tasks, a non-typical study of basic tools, such as targeting, from a scientific point of view.
• For low and average competencies.

Our verdict.

Not for a beginner with zero knowledge, but for a beginner affiliate marketing specialist, it is quite a feasible course. Yes, it has a very scientific approach and a bit too elaborate an analysis of each tactic. But in education, it’s always better to learn more than less. Don’t expect simple and chummy language: these are full-fledged lectures that imply the students are intelligent enough and have a desire to think and learn.

Link – edx.org/course/marketing-management.

Social Media Quickstarter

Here is another free course. Only this material touches upon social networks exclusively. But unlike the above-described course on socials, this one covers more sites. As for the course’s narrowness, do not forget that digital marketing is 80% of modern marketing, and social networks are 80% of digital marketing. Therefore, you still have to face this topic.

Content:

• 8 main social networks are presented in separate learning modules. Each module is divided into 15-20 chapters.

Teachers:

• None per se. The whole course is composed of modules, and each contains many articles written by different authors. Therefore, we won’t list all the authors here. You can check them out yourselves.

Features:

• Free;
• additional services/products. None;
• learning format. Text guides;
• Individual. 10-12 hours in general;
• distinctive features. Detailed text guides, suitable for those who prefer text to video;
• For beginners with no competencies.

Our verdict.

A good way to get started with social networks as platforms. But not the best to understand the very concept of marketing. Therefore, it is more logical to use the course as the second or third, but not the first step.

Link – constantcontact.com/blog/social-media-quickstarter.

Mega Digital Marketing Course A-Z

As the title suggests, this course tried to gather all the basic material on marketing in the social networks one can need at the initial stage. And this is fundamental at the beginning. After all, at an advanced level, an affiliate/marketing specialist begins to develop their own strategies and tactics based on the product, offers, and source. But to get it over with all fundamentals, this textbook is quite enough.

Content:

• the course contains more than 40 modules, which is why we won’t mention them all. But it should be pointed out that aside from basic knowledge, there are modules on selling strategies (21 types), ways to make selling headers (6 types), and other aspects of such kind.

Teachers:

• Pouya Eti. Mentor specializing in various fields: SEO, sales, social networks, raLink, and much more. 300+ thousand students on the project. twitter.com/pouyaeti;
• Alireza Etemadi. According to his profile – designer and graphics manager responsible for business visualization, creatives, design of websites and landings, and many more. Has his YouTube channel – youtube.com/channel/UCN8yiJK6Fa48FVdjS7r459A. facebook.com/pouya.eti1.

Features:

• $24;
• additional services/products. More than 100 different materials starting from landings templates to free programs and lead sheets;
• learning format. Video tutorials;
• 68+ hours. One of the largest courses on Udemy we have ever seen;
• distinctive features. There are modules almost on each aspect of marketing;
• For any level.

Our verdict.

Almost every affiliate/marketing specialist will find something interesting here. The higher the skill level, the more of the course you can skip. But in general, it has information for any student, both for the pros and the beginner.

Link – udemy.com/course/digital-marketing-strategy-course-wordpress-seo-instagram-facebook.

Digital Marketing Certification: Master Digital Marketing

Let’s move on to a more concise guide. It focuses on the analysis of promotion and working with clients in specific traffic sources. And in this case, it’s not only social networks.

Content:

• Google Ads;
• SEO;
• blogging;
• search traffic;
• e-com;
• conversion and tracking;
• content;

Teachers:

• Alexandros Fatsis. Another author with a wide profile who has already worked with 140+ thousand students. Creates completely different courses and, in almost any area, his students achive high results. linkedin.com/alexandrosfatsis.

Features:

• $22;
• additional services/products. None;
• learning format. Video tutorials;
• 3+ hours;
• distinctive features. The first course in our today’s TOP (but not the last), which is characterized by a light narrative comfortable for people with no experience in the field;
• For beginners.

Our verdict.

Simple in terms of structure, a brief guide with rich content. The author knows how to communicate complex things in plain and simple language, loves analogies, and constantly switches to cases from his own experience – this makes the course interesting to watch.

Link – udemy.com/course/digital-marketing-seo-google-ads-google-analytics-monitoring.

Create a Marketing Plan & Grow Your Standout Business

A classic marketing course that doesn’t merely focus on sources. The author rather tries to communicate the general academic postulates, as well as to talk about his own experience, strategies, and approach to building a sustainable client base. Truly fresh material with a unique approach and ideas that we have not seen anywhere before.

Content:

• 35 consecutive lessons with a duration from 5 to 40 minutes. Moreover, some of them are non-typical for the sphere but are useful as a good example of a real product presentation or a part of a guest interview of a client.

Teachers:

• Tara Mcmullin. This author is not a pure marketer by profession. She is a podcaster, interviewer, writer, and also influencer. And thanks to this set of skills, her courses are really unique. linkedin.com/in/taragentile.

Features:

• $49;
• additional services/products. Examples of advertising campaigns, texts for emailing, monthly plans for funnels closure (quantity/percent of conversions), and so on;
• learning format. Video tutorials;
• 7+ hours;
• distinctive features. Absolutely non-typical approach and interesting modules;
• For low and average competencies.

Our verdict.

The course is more expensive than standard analogs on similar platforms, although for Creativelive this is just an average price tag. But the podcaster’s truly unique view of promotion turned out to be extremely interesting and thought-provoking to modernize their own strategy. We definitely recommend it!

Link – creativelive.com/class/create-a-marketing-plan-grow-your-standout-business-tara-gentile.

Digital Media & Marketing

A major course from Duke allows students to set an individual study schedule. Its most important advantage is that this intensive will allow you to get certified by OMCP in the future. That is, it will allow you to fulfill the basic requirement, skipping the need to have 5 thousand hours of experience and even a thousand hours through the certificate approval. The general course from Duke takes less time. However, it will allow you to take the OMCP exam. And a certificate from OMCP is a free ticket to the marketing department of almost any company in the world – omcp.org/omcp-certification.

Content:

• more than 82 modules to be studied in 10 months.

Teachers:

• Stéphane Hamel. Analyst, expert in strategic thinking, and business consultant. ca.linkedin.com/in/shamel;
• Matt Bailey. In addition to the achievements in the field of marketing, this mentor is the author of more than 10 textbooks and books on marketing, brand promotion, and development. linkedin.com/in/mattbaileysitelogic;
• Brad Geddes. This man needs no special introduction. A well-known mentor, an expert on Google systems, and the author of a sensational book in our midst – Advanced Google Adwords. linkedin.com/in/ewhisper.

Features:

• $3195;
• additional services/products. Cases from the mentors;
• learning format. Online lectures;
• 10 months with an individual learning schedule;
• distinctive features. The course allows to take OMCP exams;
• For advanced competencies.

Our verdict.

If have an opportunity to complete this intensive, and you also need certification from OMCP to create a personal brand or employment, then the option is just perfect. Otherwise, it might be worth looking for cheaper and less time-consuming alternatives.

Link – learnmore.duke.edu/certificates/digital_marketing.

Content Marketing Masterclass

Let’s look at another interesting area of marketing: content marketing. In fact, if you are acquiring knowledge from such brief courses, then the content may be given special attention. After all, many affiliates really underestimate the importance of high-quality text, whether on landing pages, ads, or mailing.

Content:

• classic marketing base;
• work with website;
• main ideas for the content concept;
• copywriting;
• content types and formats;
• promotional content;
• раLink;
• results monitoring.

Teachers:

• Brad Merrill. Surprisingly, the author is not a copywriter or even a writer by profession but an SEO specialist. He acquired other skills, such as creating selling texts and other content, while working as an optimizer. Currently, he’s focused on mentoring as well as reviewing the news. You can also check out his personal project – gigapress.net.

Features:

• $24;
• additional services/products. 12 text templates for landings;
• learning format. Video tutorials;
• 3,5+ hours;
• distinctive features. The course focuses specifically on the content;
• For low and average competencies.

Our verdict.

A good way to learn more about copywriting, writing and selling content. If this category of knowledge has remained a grey area for you (and every third affiliate is blamed for it), then we advise you to improve your knowledge.

Link – udemy.com/course/content-marketing-masterclass.

Marketing, Sales, and Mindset Mastery

This is not very popular, but nevertheless a useful course that tells about the ways of thinking, planning, and approaching the work of a real marketing specialist. We did not find much material aimed at the psychological background of not the audience but a specialist – and this is one of them.

Content:

• how to build your strategy;
• how to find inspiration for your work;
• which energy leads to success;
• ways of thinking;
• tactics to increase sales;
• work and marketing plan;
• how to rest properly to get more strength for work.

Teachers:

• Wanda Peyton. A mentor who has spent over 20 years supporting women in business, publishing public articles on the subject, and doing research. twitter.com/@LifeEnergized;
• Suzanne Jezek-Arriaga. Psychologist, professor of business and marketing, author of motivational literature, like Nourish to Flourish. twitter.com/suzannearriaga.

Features:

• $23;
• additional services/products. 3 templates for projects from the authors on mindset;
• learning format. Video tutorials;
• 2+ hours;
• distinctive features. The course is on thinking, not specific tactics or tricks;
• For any level.

Our verdict.

Let’s make it clear: this material is necessary for those who feel a lack of strength and motivation and need support and psychological help. In many respects, this course is designed for women, as they are often unreasonably discredited in our business.

Link – udemy.com/course/marketing-sales-and-mindset-mastery.

Certification from HubSpot Academy

+1 to the shelf of our unusual courses. This one combines both learning material and testing to evaluate your current knowledge. And at the same time, it is an opportunity to attach a couple of new achievements to your LinkedIn profile. You will kill not even two but three birds with one stone. Plus, certification extends to many areas at once, and you can choose the most suitable for your activity.

Content:

• software;
• single sales;
• general sales;
• контент-маркетинг;
• SMM;
• advertising;
• CMS, and more.

Teachers:

• specific mentors are not announced, certification is directly from HubSpot Academy.

Features:

• Free;
• additional services/products. None;
• learning format. Text+video tutorials;
• 4+ hours;
• distinctive features. Training and certification at the same time;
• For current specialists.

Our verdict.

A good way to improve your knowledge of the base, evaluate your current level and get achievements for further placement on your profiles on HR platforms and social networks. Convenient and useful. We recommend you try it!

Link – academy.hubspot.com/certification-overview.

Business Storytelling with C.C. Chapman

One of the types of content marketing that we often mention. Storytelling is great for a range of niches. Nutra, e-com, and almost any unusual or uncommon product for the client. Everything can be promoted with the help of storytelling. But writing a story well is an art that needs to be mastered.

Content:

• target selection;
• selecting the target audience;
• creative brainstorming;
• going into details;
• planning;
• reviewing;
• examples and resources.

Teachers:

• C. Chapman. A very popular figure in the podcast world, formerly a PodShow host on Podsafe. Now, a consultant, writer, and teacher of content marketing. With a track record like that, Chapman knows how to engage people with an interesting story, and he can teach you that. twitter.com/cc_chapman.

Features:

• Free for the first month with a LinkedIn subscription;
• additional services/products. File to check your knowledge and practice;
• learning format. Video tutorials;
• 16 minutes;
• distinctive features. One of the briefest guides on a narrow topic;
• For average-level competencies.

Our verdict.

Do you want to learn how to write stories tolerably well in just half an hour (16 minutes + practice), figure out how storytelling works, and try to apply your knowledge to study cases? This is the easiest way to do it. But the material is easier to comprehend with some experience on the topic. If this is your first content marketing guide, then you will not fully understand the topic.

Link – linkedin.com/learning/business-storytelling-with-c-c-chapman.

The Entrepreneur’s Guide to Pitching Clients and Getting Sales

This course aims not only at affiliate and marketing specialists but, first of all, at entrepreneurs and businessmen. One of the main ideas is the rapid scaling of the current business without attracting excessive loans or third-party investments. The other main focus is an analysis of the company’s strengths, which can and should be scaled by increasing conversions.

Content:

• 22 lessons, which include training, tools and services, tactics, sales concepts and strategies for quickly closing deals, growth prospects for a business branch, and much more.

Teachers:

• Peter Corbett. Founder of iStrategyLabs, an agency that helps online businesses expand and also provides solutions for offline businesses. He started his journey as a freelancer, going through all the stages of becoming a marketing specialist. And his valuable experience is based on the company’s clients as well – Disney, ESPN, Microsoft, Ford, and Intel. Can’t be more grandiose! linkedin.com/in/corbett3000.

Features:

• $24;
• additional services/products. Exclusive bonus content from the author (training, cheatsheets on strategy development, and case studies);
• learning format. Video tutorials;
• 4,5+ hours;
• distinctive features. In-depth knowledge on the essence of working with large businesses from the author, excellent methods for increasing sales without much intervention in the process;
• For advanced-level specialists and entrepreneurs.

Our verdict.

A guide that allows you to transit from a small startup to a serious business. Peter thoroughly describes all the levers, as well as external tools, with the help of which an entrepreneur can reach a completely different business volume. This guide will also be useful for an affiliate if they want to expand the scope of their own business (especially on their traffic sources).

Link – creativelive.com/class/the-entrepreneurs-guide-to-pitching-clients-and-getting-sales-peter-corbett.

Business Fundamentals: Marketing Strategy

A professional approach and a combination of academic knowledge and modern trends. It’s classic marketing, but taking into account the nowadays market. That’s what you will find under the bonnet of the course. At the bottom of the material lies the creation of a balanced personal strategy for a business, which allows you to boost sales through weak points fixing.

Content:

• marketing planning and research;
• selection of a database for research;
• classification and segmentation of target audience;
• pricing and justification of the current cost;
• distribution;
• promotion channels;
• tracking, etc.

Teachers:

• 365 Careers. Yes, the author is a well-known educational organization that implements its own branch of courses. Specifically, this guide doesn’t have authors on Udemy, but the staff of teachers at 365 Careers usually provokes involuntary admiration. You can learn more about the project on their website – 365careers.com.

Features:

• $59;
• additional services/products. 5 cases from the project;
• learning format. Video tutorials;
• 2+ hours;
• distinctive features. Academic language and professional approach
• or people with a current business or a project “on hand”, and an average level of competencies.

Our verdict.

This a concise course for you to learn the basic mechanics of classical marketing. But at the same time, it is clear that the authors aim at and consider the modern market. Note that in the case of small projects, the course approach is not very useful: you need at least a good business volume to implement all the ideas.

Link – udemy.com/course/business-fundamentals-marketing-strategy.

Comparative review of the courses

Let’s take a look at today’s TOP 15 in detail.

Course title	Cost	Format	Duration	Designed
Introduction to Marketing	Free	Online lectures	4 weeks and 10+ hours	For average and advanced competencies
Advanced Social Media Marketing for Picking Up Clients	Free	Video tutorials	51 minutes	For beginners or pros, who haven’t worked with social media
Introduction to Marketing	Free	Online lectures	6 weeks, 3-5 hours per week	For low and average competencies
Marketing Management	Free	Online lectures	9 weeks, 2-4 hours per week	For low and average competencies
Social Media Quickstarter	Free	Text	10+ hours	For beginners
Mega Digital Marketing Course A-Z	$24	Video tutorials	68+ hours	For any level of competencies
Digital Marketing Certification: Master Digital Marketing	$22	Video tutorials	3+ hours	For beginners
Create a Marketing Plan & Grow Your Standout Business	$49	Video tutorials	7+ hours	For low and average competencies
Digital Media & Marketing	$3195	Online lectures	10 months	For advanced competencies
Content Marketing Masterclass	$24	Video tutorials	3,5+ hours	For low and average competencies
Marketing, Sales, and Mindset Mastery	$23	Video tutorials	3+ hours	For everyone
Сертификация от HubSpot Academy	Free	Text+ Video tutorials	4+ hours	For pros
Business Storytelling with C.C. Chapman	The first month is free	Video tutorials	16 minutes	For average competencies
The Entrepreneur’s Guide to Pitching Clients and Getting Sales	$24	Video tutorials	4,5+ hours	For entrepreneurs and pros
Business Fundamentals: Marketing Strategy	$59	Video tutorials	2+ hours	For businessmen and average competencies

Conclusion

Marketing is a very general concept, combining dozens of professions. But its basic postulates must be learned by everyone, whether you are an affiliate or a businessman. They will help both a copywriter and a designer. Even an enterprise programmer must understand at least the base. Therefore, we consider this TOP of courses perhaps the most important in our blog.