Courses on Google Ads

Google Ads is the largest advertising platform in the world. No matter how much you praise FB or trendy TikTok, if there is a need for a 100% working advertising campaign for a classic offer, your first choice is Google. It’s like the Java language for the backend – if you need to write something that works, you use it.

We have thoroughly studied Google Ads since its days as AdWords. Based on their experience, our marketing specialists and affiliates shared their opinion on the most effective courses they have ever taken (or are taking now) on Google Ads.

We are happy to present them to you.

Local PPC guide

Non-typical start of our TOP courses this time. This is not really a course, but rather a small guide that will brief you on the topic. It doesn’t implant any real competencies but explains the basic mechanics, the main conceptual series, and the composition of Google’s advertising opportunities. If you don’t know anything about the topic, we recommend you to go through this small half-hour guide before choosing a full-fledged course.

Content:

• about PPC;
• system’s advantages;
• developing your strategy;
• advertising campaign preparation.

Teachers:

• the author of the guide is not specified. Therefore, it should be considered as an article from the LocalIQ project.

Features:

• Free;
• additional services/products. None;
• learning format. Text guide with video tutorials;
• 34 minutes;
• distinctive features. Basic terms, mechanics, and recommendations. Sort of an introduction;
• For newcomers with no knowledge of Google Ads.

Our verdict.

A brief manual you can read over a cup of coffee while preparing for serious training. Or, if you are a current marketing specialist who, for some reason, hasn’t previously worked with this system, you will be able to quickly understand its main features.

Link – localiq.com/local-marketing-lab/ppc.

Google Ads в составе Digital Marketing Training

We have already touched upon this course in our reviews. The fact is that it has a lot of sections, each of which is on a separate topic. Therefore, there is nothing strange that we return to this material again. The creator is ReliableSoft, a well-known project in the sector of digital marketing, which has implemented many useful programs for both beginners and advanced affiliates.

Content:

• introduction;
• analysis of the audience;
• remarketing;
• conversion and tracking;
• budget and prices;
• strategic planning.

Teachers:

• the teachers’ names are unknown, the same as in the main course. The material is published under the guidance of the ReliableSoft project.

Features:

• There are two options: $60 for one specific section or $119 for the whole course. We recommend the second option;
• additional services/products. Cases to study and examples of the analytics;
• learning format. PDF documents and video tutorials;
• Depending on the section, in general, it’s 12+ hours;
• distinctive features. Possibility to cover all the modules of digital marketing;
• For beginners and average-level specialists.

Our verdict.

This course is kind of a middle ground. We like courses from ReliableSoft. They don’t provide any unique information and super advanced tactics, but, at the same time, they perfectly cope with the task of basic training and improving initial qualifications. Convenient format and detailed information with examples and cases where it’s necessary.

Link – reliablesoft.net/products/courses/digital-marketing-course-bundle/#google-ads-course.

How to Run Google Ads: The Step-by-Step Recipe to Success

Here is another text guide for beginners. Only this time, it’s more detailed: not just the basic terms but also the study of the author’s strategy. And yes, this is LocalIQ again, but this time as part of its own project – WordStream. We already mentioned it as a great way to get basic knowledge in marketing for free. But we want to clarify that this course won’t make you even an entry-level specialist. It can only help you to learn the basics. You are unlikely to be able to create a full-fledged Advertising campaign without further training.

Content:

• a step-by-step guide on an advertising campaign creation. Goal selection, targeting, language, budget, creatives, landing pages, etc.

Teachers:

• Susie Marino. Content Marketing Specialist, PPC, Copywriter, and Mentor. Often works with this project, creating both full-fledged training materials and short manuals. linkedin.com/in/susie-marino129.

Features:

• Free;
• additional services/products. Video tutorials from the author;
• learning f Text materials;
• 1 hour on average;
• distinctive features. A good basis and, what is more important, a full step-by-step guide on Ads Manager mechanics of work;
• For beginners and people with no experience at all.

Our verdict.

Again, this course, like the first one in our review, is only the first step, after which you will still need training. Yes, you will master the mechanics of creating an advertising campaign, but this is not enough. You can start an advertising campaign right after this material only if you are a professional marketing specialist who just hasn’t worked with Google Ads.

Link – wordstream.com/blog/ws/2022/03/21/how-to-run-google-ads.

Google Ads Full Course

This course is provided by the Simplilearn project. And although most of the training materials from this company are usually on a paid basis, this one is for free because it’s posted on their YouTube channel. Which, by the way, has 2.1 million subscribers – an indication of the project’s high level.

Content:

• Google Ads;
• account creation;
• functionality study;
• Google Analytics;
• targeting;
• tracking;
• Tag Manager.

Teachers:

• Krishna Kumar. Businessman, Marketing and SEO Specialist, and the founder of the project. He is not the only author of the material but the only one known to have contributed to it. But, in general, there are many talented mentors on the project. linkedin.com/in/tukrishna.

Features:

• Free;
• additional services/products. None, but you can find them within the project;
• learning format. Video tutorials on YouTube;
• 4,4 hours;
• distinctive features. A clear and detailed presentation, with a demonstration of all the features directly in the author’s account;
• For beginners.

Our verdict.

This practical format looks very lively and catchy. The author shows nothing fundamentally new, but, on the other hand, he demonstrates each action step by step, shows each button, and voices its function. In general, such a video tutorial format is more understandable. The only con is that you won’t be able to work at your own pace (compared to a text guide) but at the author’s pace.

Link – youtube.com/watch?v=crDyGgU1-z0.

Courses from Skillshop

The basics of working with Google Ads are presented by Google itself through its Skillshop project. However, this material is aimed at independent study and practice. Which means there will be no mentor. Plus, the course provides minimal information on general marketing, like forming a target audience or brand positioning. But the practical approach is given in detail, which allows you to sort out all the complexities of the settings.

Content:

• advertising campaign creation and management;
• bids and their management;
• search advertising;
• video advertising;
• smart campaigns;
• certification;
• company policy.

Teachers:

• none, this is a course directly from Google.

Features:

• Free;
• additional services/products. Online training, advertising campaigns builder, tests, and knowledge checks;
• learning format. Text, video tutorials, and graphics;
• 6+ hours on average;
• distinctive features. High level of the educational process, clear and brief presentation of the information, with a minimum of subjective opinions;
• For any level of competencies.

Our verdict.

Definitely worth your time. Skillshop shows you Google’s tools, their purpose, and their application without interpretation and distortion through the author’s personal experience. Just the way Google intended to show. Bare and objective theory, so to speak.

Link – skillshop.withgoogle.com.

Google Ads For your business 2022

The search engine, contextual advertising, and other Google channels change constantly. SEO specialists claim that even after a year, the material becomes outdated and is not applied in practice. Therefore, we recommend you take this one of the most up-to-date courses on the topic.

Content:

• creating, setting up, and optimizing a search campaign;
• traffic quality increase;
• effective ads that evoke a response;
• targeting;
• definition and division of the budget;
• bid price optimization.

Teachers:

• Burach Ivan. Business Consultant, Targetologist, Marketing Specialist, and specialist in Google Ads, Facebook Ads, and LinkedIn Ads. Has 5 years of successful experience in the field. ua.linkedin.com/in/ivan-burach.

Features:

• $19;
• additional services/products. Template for tracking settings from the author;
• learning f Video tutorials;
• 5,5+ hours;
• distinctive features. The author devotes a lot of time to the bid strategy and reveals how to determine the ideal bid to maintain the traffic potential in the face of fierce competition and not waste your budget;
• For basic and average competencies.

Our verdict.

Useful material for both beginners and their more experienced colleagues. But we won’t recommend starting your study of affiliate marketing with such a course. Although the description states otherwise, in our opinion, it has a very specialized approach with more time devoted to strategy than the basics.

Link – udemy.com/course/google-ads-For-beginners-course.

Google Ads For Beginners 2022

This course, in contrast to the previous one, is aimed at newcomers. Here, attention is equally paid to both technical fundamentals and strategic planning or determining the real goals of an advertising campaign. Therefore, this is a better option for a beginner affiliate in Google Ads.

Content:

• ads and formats;
• keywords;
• budget and planning;
• bidding;
• targeting and retargeting;
• tracking and optimization.

Teachers:

• Joshua George. A British marketing expert who specializes in SEO. Therefore, all modules of the course on keys and semantic cores are thoroughly written. Engaged in promotion through Google since 2013. uk.linkedin.com/in/joshua-george-90078276.

Features:

• $22;
• additional services/products. 3 free programs and 3 Advertising campaign templates from the author;
• learning f Video tutorials;
• 4,5+ hours;
• distinctive features. Strong modules on SEO, a perfect understanding of bidding, tracking, and optimization. The ads per se are touched upon briefly;
• For newcomers with no competencies or beginner affiliates.

Our verdict.

This very interesting course allows you to get closely acquainted with the strategy of building an advertising campaign, which is based not on high-quality traffic targeting or an accurate target audience, but on strong texts and excellent bidding. It will be useful for many affiliates.

Link – udemy.com/course/google-ads-For-beginners.

Ultimate Google Ads Training 2021

Although the title indicates 2021 year, this guide is up-to-date even now. The author focuses on some established truths of marketing: correct positioning to customers, attracting leads, identification from competitors, and product uniqueness. Google Ads is only a tool for implementing all these techniques.

Content:

• keywords, advantages of a right semantic core;
• conversion tracking, sales funnels;
• split testing;
• campaign structuring;
• analytics;
• monitoring;
• tools.

Teachers:

• Isaac Rudansky. Certified Google AdWords expert, co-founder of AdVenture Media, and SEO specialist. Has 11 years of experience in the field and had 900 thousand students over the years. twitter.com/isaacrudansky.

Features:

• $42;
• additional services/products. 4 settings templates;
• learning f Video lectures;
• 24,5 hours;
• distinctive features. A thorough approach to the marketing component, not a bare tool guide;
• For newcomers with no competencies.

Our verdict.

An in-depth course that covers both the mechanism of Google Ads and the basic marketing concepts. Which allows you to implement the knowledge with the greatest benefit. In general, we consider this format perfect for beginners. But for current affiliates, there will probably be a lot of information they already know.

Link – udemy.com/course/the-ultimate-google-adwords-training-course.

Google Ads Masterclass

This masterclass is suitable not only for beginners but also for average-level specialists. It’s divided into two parts: basic and advanced. The con is that for current affiliates, half of the course is, in fact, useless. But at the same time, the cost of this material is relatively low, given its volume. Therefore, consider that you are simply buying 2 guides in one.

Content:

• basic modules. Advertising campaign launching, settings, targeting, bidding, selecting a target audience, etc;
• advanced modules. Bid reduction by 30% due to target optimization, PPC dominance strategy, advertising campaign scaling, etc.

Teachers:

• Diego Davila. A professional mentor and business consultant with almost 700 thousand satisfied students. He has a lot of parallel courses on Udemy and his own educational projects. com/realdiegodavila;
• Phil Ebiner. A true mentoring guru who has worked with 2.5 million students. The main specialization is step-by-step guides and manuals for beginners. Therefore, it was he who created the first part of the guide. instagram.com/philebiner.

Features:

• $20;
• additional services/products. 3 sheets with templates;
• learning f Video lectures;
• 11+ hours;
• distinctive features. Basic and advanced parts;
• For basic and average-level.

Our verdict.

Considering the cost, we would say that this course is really useful. Quite a lot of valuable information, although almost half of it is the basis and study of the instrument itself. But that’s what we came for, right? And advanced techniques will allow you to wisely launch your first advertising campaign and have the investment paid off.

Link – udemy.com/course/google-ads-course.

Google Ads For Beginners

Brief, competent, and interesting course, it quickly covers the very basics. Best for beginners who want to practice immediately during the learning process. It consists of video tutorials that allow you to try in practice the teacher’s instructions on one half of the screen while watching the course itself on the second. Do as I Do – is the good old way of study. This approach immediately instills practical skills in a new affiliate, not just a theory.

Content:

• introduction;
• advertising campaign creation;
• structure development;
• keywords selection;
• creation of ads and groups of ads;
• tools and settings;
• tracking.

Teachers:

• Ishita Sinha. Coursera Project Marketing Manager, Paid Advertising Specialist. She used to provide business consulting for large projects, but now she is engaged in analytics and teaching. linkedin.com/in/ishita-sinha-3b056676;

Features:

• Free;
• additional services/products. None;
• learning format. Video tutorials+practice;
• 2+ hours;
• distinctive features. Possibility to practice learned material immediately during the training;
• For beginners with low competencies.

Our verdict.

More of a training than a guide. Or a guide combined with training. Either way, it’s fast and efficient. In our opinion, the best way to learn is to practice. Though, let’s be honest: this guide will only give you the basics. For example, there are no remarketing or settings for custom audiences. Therefore, you won’t be able to create a complex advertising campaign.

Link – coursera.org/projects/google-ads-beginner.

Diploma in Google Ads

Who said that free courses should be superficial and short? Here is a great example of the opposite. An extensional, even heavily-loaded guide that touches on almost all layers of advertising through Google. Moreover, it focuses not only on sales but also on other commercial purposes. Which makes it more useful to affiliates.

Content:

• introduction;
• first advertising campaign creation;
• structuring;
• writing of “killing texts”;
• bidding;
• keywords;
• usage of dynamic advertising.

Teachers:

• The author of the material on Alison is someone named AdVenture. This nickname is used by a specialist and the founder of AdVenture Media. Professional Marketing Specialist and a famous mentor with a lot of reviews. Who could it be? Yes, it’s Isaac Rudansky, who has already appeared in our review before. Only now he presents a free course, which is nice. twitter.com/isaacrudansky. And since we are mentioning the author for the second time, it might be worth checking out his YouTube channel too – youtube.com/user/AdVenturMediGroup.

Features:

• Free;
• additional services/products. None;
• learning Format. Video tutorials;
• 15 hours;
• distinctive features. A detailed and long course, which is not typical of free materials;
• For specialists with low and average competencies.

Our verdict.

One of the best options for free education, the author has an excellent understanding of the goals of an advertising campaign and clearly explains all the used tricks. This is not just “Do as I Do,” but a detailed analysis of why we are taking this or that step and what happens if we skip it.

Link – alison.com/course/diploma-in-google-ads.

Google Ads Essential Training

Let’s take a look at LinkedIn Learning as well. There are also plenty of great tutorials on the platform to help us learn more about paid search advertising. And here’s a great example. Moreover, it focuses not just on teaching technical methods but on raising the CTR rating and increasing conversion, too. That is, it provides working tactics and not just a “button description.”

Content:

• PPC advertising;
• preparation;
• advertising campaign preparation;
• keywords;
• targeting;
• advertising campaign creation;
• ads creation;
• tracking and monitoring;
• relevant keywords strategy.

Teachers:

• Brad Batesole. Brand Consultant, Marketing Specialist, and mentor. linkedin.com/in/bbatesole.

Features:

• Free;
• additional services/products. Several tests for knowledge check;
• learning Format. Video tutorials;
• 2,5 hours;
• distinctive features. Continuous learning of effective tactics in parallel with the tool’s technical basis;
• For beginners.

Our verdict.

It’s also a great starting course for a beginner. But not the most useful for an advanced marketing specialist or affiliate who simply changes the platform. Most of the tricks will already be known to them and the material lacks thorough information here.

Link – linkedin.com/learning/google-ads-essential-training.

Grow your business with PPC

Another project from LinkedIn Learning, though on a paid basis now. But the presentation of the material here, in our opinion, is at a higher level. The guide is brief, goes quickly through the basics, and all the materials are accompanied by practical tasks. But at the same time, the author introduces his experience in the information array, gives advice, and talks about the unique tricks, that he used.

Content:

• PPC marketing;
• keywords learning;
• advertising campaigns launch;
• optimization.

Teachers:

• Duane Brown. A certified analyst with 14 years of experience, an expert from the Take Some Risk Inc. project. He teaches in his spare time but does it professionally, as he does all his work. ca.linkedin.com/in/duanebrown.

Features:

• cost. $59;
• additional services/products. 4 tests for knowledge check;
• learning Format. Video tutorials;
• 1+ hours;
• distinctive features. Several unique tricks and tactics from the author;
• For basic competencies.

Our verdict.

In short, this course is an interesting view on the topic. In an hour, it will teach you how to create a really effective advertising campaign, but the course isn’t designed for absolute beginners. After all, a beginner affiliate/marketing specialist and a newcomer with zero competencies are two different things.

Link – linkedin.com/learning/learning-ppc-with-google-ads.

Remarketing Strategies with Google Ads and Analytics

Almost all previous courses, if they touched on remarketing, did it indirectly. Or they dedicated to it hardly 5-10% of the total training time. But this is an important nuance that allows you to increase conversions by 40-45%. No wonder we have devoted so many of our articles to this topic. And this particular guide is based on remarketing and its capabilities in Google Ads. Therefore, it will be useful to everyone who has little experience with it.

Content:

• how remarketing works;
• strategies for audiences;
• making a successful advertising campaign;
• creating an audience for remarketing;
• setting long-term templates.

Teachers:

• Amy Bishop. SEO specialist, SEM in all Google tools, retargeting, and selection of the target audience. Also, a content creator and a copywriter. In general, he is a versatile mentor who can teach a linkedin.com/in/amybishopmarketing.

Features:

• $31;
• additional services/products. 5 тестов для проверки знаний;
• learning Format. Video tutorials;
• 1+ час;
• distinctive features. Нераскрытая почти ни в одном курсе тема ремаркетинга тут изучается досконально;
• На действующих специалистов.

Our verdict.

It’s desirable to have an average level of competencies to understand and immediately use the knowledge in practice. After all, remarketing is designed to target customers who are familiar with the brand or have visited the site. And if you are only planning your first advertising campaign, where will such clients come from? The course should only be considered a refresher course.

Link – linkedin.com/learning/remarketing-strategies-with-google-ads-and-analytics.

2022 New Google Ads (AdWords) Course

We will finish our current review with a very detailed course, but probably be a bit difficult to understand. It contains almost all the knowledge that a beginner will need to understand how to use the advertising capabilities of a search engine and learn how to advertise in digital marketing in general. But the author’s fundamental and academic narrative may seem complicated for beginners.

Content:

20+ modules devoted to the creation of text, the study of the semantic core and ROI indicators, and how to work with them. There are also remarketing sections and even methods for creating specific bundles in a style of “target audience+set of images+set of text support+set of landings.”

Teacher:

• Simon Koss. He has almost 20 thousand students on Udemy. His official achievement is Google PREMIER Partner. It is worth mentioning that this marketing specialist focuses on developing ROI, that is, evaluating the payoff of other people’s advertising investments and ways to increase the effectiveness of the advertising budget. Therefore, the course devotes a lot of time to this specific topic. linkedin.com/in/simon-koss-3abab2194.

Features:

• $21;
• additional services/products. 19 templates from the author (landings, settings, advertising cases), 12 free programs, 2 tests for knowledge check;
• learning Format. Video tutorials;
• 10,5+ hours;
• distinctive features. One of the most thorough guides. A significant part of the course is devoted to budget optimization;
• For basic and average competencies.

Our verdict.

There is a lot to learn from Simon, indeed. His academic and thoughtful approach is a feature that many modern affiliates lack. Plus, many calculate the return on investments indicators per click/transition/conversion only for reporting. And Simon explains and shows in practice how these indicators can be effectively used.

Link – udemy.com/course/google-adwords-search-2018.

Comparative review of the courses

Let’s summarize with a visual comparison.

Course Name	Cost	Формат	Duration	Designed
Local PPC гайд	Free	Text guide with video tutorials	34 minutes	For newcomers
Google Ads в составе Digital Marketing Training	$60 или $119 за весь курс	PDF documents and video tutorials	12+ hours	For basic and average competencies
How to Run Google Ads: The Step-by-Step Recipe to Success	Free	text	1 hour	For beginners
Google Ads Full Course	Free	video tutorials	4,4 hours	For beginners
Courses from Skillshop	Free	text, video tutorials, and graphics	6+ hours	For any level of knowledge
Google Ads For your business 2022	$19	video tutorials	5,5+ hours	For basic and average competencies
Google Ads For Beginners 2022	$22	video tutorials	4,5+ hours	For beginners
Ultimate Google Ads Training 2021	$42	video lectures	24,5+ hours	For newcomers
Google Ads Masterclass	$20	video lectures	11+ hours	For basic and average competencies
Google Ads For Beginners	Free	video tutorials+practice	2+ hours	For beginners
Diploma in Google Ads	Free	video tutorials	15 hours	For basic and average competencies
Google Ads Essential Training	Free	video tutorials	2,5 hours	For beginners
Grow your business with PPC	$59	video tutorials	1+ hours	For basic-level competencies
Remarketing Strategies with Google Ads and Analytics	$31	video tutorials	1+ hours	For current specialists
2022 New Google Ads (AdWords) Course	$21	video tutorials	10,5+ hours	For basic and average competencies

Conclusion

This was another TOP of courses for your attention. And we’re not going to stop! We’ll continue recommending the best training materials to you, as well as educating ourselves. We study almost permanently, and we recommend you do the same!