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Courses on Youtube ads

Courses on Youtube ads

Our next TOP of courses is already waiting for your attention. Today we’ll take a look at courses on YouTube. We will present to you the most interesting and effective ones for different skill levels. In today’s TOP 15, you will find material for marketing specialists, affiliates, entrepreneurs, influencers, and bloggers. After all, YouTube provides a lot of ways for development and promotion.

This traffic source’s popularity is still growing, and according to many assumptions, it will continue to grow further.

YouTube forecast on users’ interest in the platform
Прогноз пользовательского интереса к платформе YouTube

So let’s study!

Online YouTube course by Tom Breeze

Online YouTube course by Tom Breeze
Online YouTube course by Tom Breeze

We start with an extensive and professional author’s course, focusing on many target groups. The course is equally focused on finding and analyzing your target audience, as well as on promotion. A lot of time is also devoted to internal SEO on YouTube.

The course is a kind of preamble to further private and personalized training.

Content:

  • Audience analysis, budget distribution, and planning;
  • Keywords and identification of specific groups of the target audience;
  • video creation. Channel design and content management;
  • Account management, linking, and setting pixel;
  • advertising campaign launch. Creation, optimization, and refinement of an advertising campaign.

Teachers:

  • Tom Breeze. Marketing and video advertising specialist, Director of the advertising agency Viewability with more than a thousand successful projects. As a hobby, he also manages his own channel – youtube.com/c/tombreezetv.

Features:

  • The first 7 days will cost you $1. It’s a sort of preview. The further training will be $289 per month;
  • additional services/products. Setting sheets, access to private communication with a mentor;
  • learning format. Video lectures;
  • The introduction is 3+ hours. Further study is optional;
  • distinctive features. This course can be prolonged to a full-fledged study with a duration depending on the chosen material. You can stop whenever you want if you consider you’ve reached desired competencies;
  • Current bloggers and marketing specialists.

Our verdict.

A great way to improve your skills, study and analyze the mistakes of your current advertising campaigns, find new strategies, and learn more about the platform. But not a starting point.

Link– cxl.com/institute/online-course/youtube-ads.

Expert YouTube Ads Course

Expert YouTube Ads Course
Expert YouTube Ads Course

Since we started with advanced material, let’s continue along the same lines. This course is for existing marketing specialists and entrepreneurs, with a margin of at least $5,000 per month. That is, it’s focused on a serious and scaling business. The course will be useless for lower-level projects or advertising campaigns with a small coverage.

Content:

  • 8 modules, each divided into several parts. Basics, advertising campaign creation, conversion tracking, optimization, and so on.

Teachers:

  • Shash Singh. Certified mentor on YouTube and Google Ads, marketing specialist with 8 years of experience, and business consultant. Personal channel – youtube.com/c/ShashSinghLinxDigitalUniversity.

Features:

  • Individual. That is, after the analysis of your business the project’s mentors will consult you on how to scale it;
  • additional services/products. Depends on your projects as well;
  • learning format. Mainly books, texts, and live consultations;
  • 30+ hours;
  • distinctive features. With personalized training, you will only study skills required for your project;
  • For businessmen, bloggers, and marketing specialists with advanced competencies or popular channels.

Our verdict.

A great way to scale your business if you feel like you’re stagnating. Since the material is designed for a specific project, there is no point in using it before you start working with YouTube.

Link– linxdigitalagency.com/course.

YouTube video Ads academy

YouTube video Ads academy
YouTube video Ads academy

Now let’s take a look at Udemy. And the first thing you should pay attention to on the platform is this course. It focuses on the analysis of the technical aspects of advertising in video hosting, as well as on the features of YouTube ad types. Skippable and non-skippable, in-stream and general ads – not all marketing specialists understand the fundamental difference in building advertising campaigns on these types of ads. If you don’t understand too, the information is for you.

Content:

  • in-stream ads;
  • bumper ads;
  • out-stream ads;
  • and other modules on budget calculation, design, tracking, channel management, etc.

Teachers:

  • Andrew Murray. Founder of Linkalytics company, which allows improving the tracking capabilities of advertising campaigns, marketing specialist, and analyst. He became a mentor not so long ago, and so far, he has only 71 reviews on Udemy, but this young instructor has already proven himself to know what he’s doing. You can find more information about the mentor and his course on andrewmurrayhq.com/ytaa.

Features:

  • $20;
  • additional services/products. 8 extras with settings, guides, and tools lists;
  • learning format. Video tutorials;
  • 4.5+ hours;
  • distinctive features. In-depth analysis of YouTube types of ads;
  • For current marketing specialists and bloggers;

Our verdict.

Very few courses, even for serious money, can provide such a thorough analysis of the technical aspects of the types of advertisements, as well as a very detailed explanation of key aspects of account management. Therefore we consider it useful material for any specialist working with the platform.

Link– udemy.com/course/youtube-ads-academy.

Viral Academy

Viral Academy
Course from Viral Academy

Let’s not focus only on advertising on YouTube when you can also promote your offers on the platform through influencers. That is, creating a channel, promoting it, recruiting subscribers, and then creating advertising content, along with other videos. Or monetize the channel in other ways. In any case, this course will help you become a famous influencer.

Content:

  • secrets of the media platform;
  • channel creation;
  • masterclass in marketing;
  • influence promotion;
  • paid promotion.

Teachers:

  • David So. An influencer and a blogger who has 1.4 million YouTube subscribers. twitter.com/davidsocomedy;
  • The author of an entertaining comedy channel that has over a million subscribers. A person who knows everything about serving comedic content. youtube.com/user/simplesexystupid;
  • Joe & Bart. Absolute champions among mentors. Influencers who have reached 1.7 million followers. Moreover, they promoted their channel exclusively on their own. youtube.com/user/justkiddingnews.

Features:

  • The main part of the course is free. When you passed it, you can choose one of the advanced courses for extra pay if you want;
  • additional services/products. 5 video guides as a bonus;
  • learning format. Video tutorials;
  • 3+ hours;
  • distinctive features. First-hand material on influence from real influencers. Plus lots of cases from the mentors;
  • For any competencies and anyone who want to boost their channel.

Our verdict.

Although it reflects the fundamentals, this course is not very good for business channels, blogs on marketing, or affiliate marketing. You will learn how to promote a poppy, trendy, and, commonly, comic channel. But how you will use it is up to you: you can use this knowledge for e-com or even paid advertising integrations.

Link– jumpcut.com/viral-academy.

YouTube Masterclass

YouTube Masterclass
YouTube Masterclass Course

One of the latest bestsellers that take into account all current trends and popular strategies. The material is highly effective, and there are also advanced tactics. But mostly, the course provides a basis for a beginner. A lot of attention is devoted to building your brand.

Content:

  • channel creation;
  • your own brand creation;
  • work with content, quality and views increase;
  • SEO optimization;
  • design and settings.

Teachers:

  • Phil Ebiner. The thought leader of the course, and the main mentor who teaches lessons on content creation. He has his own training channel on video hosting – youtube.com/c/VideoSchoolOnline, instagram.com/philebiner;
  • Michael Moyer. A blogger and video content creator. He works in pairs with his wife Lauren, and together they run a popular channel. A mentor with 200 thousand of satisfied students. youtube.com/channel/UC7kRD_HaTF9t17PZC7QN6iw.

Features:

  • $20;
  • additional services/products. 3 extras with personal guides from the authors;
  • learning format. Video tutorials;
  • 5,5+ hours;
  • distinctive features. An easy-going teaching style allows to explain complicated information in simple words;
  • For start-up entrepreneurs, bloggers, and marketing specialists mastering the platform.

Our verdict.

A useful additional course that will not teach you all the basics at once, will not allow you to start building your video hosting empire from scratch. But it will become a useful addition, so we would recommend it as one of the courses to start.

Link– udemy.com/course/youtube-masterclass.

YouTube Creators

YouTube Creators
YouTube Creators Course

This course has quite the usual format. This is a channel that allows you to access hundreds of educational videos from the most famous bloggers, marketing specialists, and entrepreneurs working on the platform. Seams a raggle-taggle but turns out to be a very consistent and structured material, separated into playlists. And most importantly, it provides up-to-date information updated with new video releases. And, by the way, it’s an excellent news resource on this topic.

Content:

  • video guides cover almost all development opportunities on the platform. Yes, the basis seems to be for content makers, bloggers, and influencers. But there are separate manuals for working with Ads Manager, paid ads, studying site policies, and so on.

Teachers:

  • more than 50 different mentors have participated in the creation of the training materials during the 11 years of the channel’s existence.

Features:

  • Free;
  • additional services/products. None;
  • learning format. Video tutorials;
  • The total duration of all tutorials is more than 100+ hours. But you will only study those areas that you need, right? The average duration of thematic playlists is under 3+ hours;
  • distinctive features. A lot of authors with different approaches how to present the material, a lot of accompanying graphics, up-to-date tactics and strategies, and news;
  • For everyone who works with YouTube. Any skill levels, specialities, and directions. Here, almost everyone will find something for themselves.

Our verdict.

Of course, we do not recommend going through the entire channel from cover to cover (only if you are very interested), but this is a set of courses for a good knowledge base. Yes, it covers many areas fragmentarily, and sometimes the authors’ points of view contradict each other, but as a free course that you can study during your leisure time, this one is worth your time. No wonder the channel has 4.7 million subscribers

Link– youtube.com/c/youtubecreators.

Learning YouTube SEO

Learning YouTube SEO
Learning YouTube SEO Course

This course from LinkedIn Learning focuses directly on the SEO side of site promotion. It’s brief but reveals all the information on the topic. Do you need it to launch an advertising campaign? Absolutely not, as SEO isn’t used in paid advertising (except for key targeting). But if you post commercial or viral content on the channel, then the tutorial will be useful.

Content:

  • SEO in your videos;
  • SEO in description, design, and naming;
  • different tools and how to work with

Teachers:

  • LinkedIn Learning team, no specific authors are mentioned;

Features:

  • $31;
  • additional services/products. None:
  • learning format. Video tutorials with descriptions;
  • 0,5 hours;
  • distinctive features. Up-to-date information on SEO;
  • For beginners.

Our verdict.

A very brief course, which consists only of applied information, will briefly tell you about all the optimization possibilities on the platform. The guide is small but helpful if you know nothing about the topic.

Link– linkedin.com/learning/learning-youtube-seo.

YouTube Advertising for Beginners

YouTube Advertising for Beginners
YouTube Advertising for Beginners Course

Another brief tutorial, but this time it concentrates specifically on designing an advertising campaign on the platform. The guide reveals the main features and various tactics, but first of all, it focuses on techniques, not cases and strategies. Therefore, it is popular among those who have never launched an advertising campaign on YouTube.

Content:

  • types of ads;
  • targeting and choice of the target audience;
  • launch and optimization of an advertising campaign;
  • native advertising;
  • determining the appropriate cost of ads.

Teachers:

  • Tom Wiztek. We have already come across this author in our TOP courses. He has 23 completed courses, more than 2,000 reviews, and 71,000 students. So, perhaps, this is not the last time we mention him. Tom started as an HR specialist, as even his LinkedIn profile shows, but now he has been engaged in marketing and promotion for a long time. facebook.com/tomwiztek1.

Features:

  • $14;
  • additional services/products. Personal settings template from the author for different advertising campaigns;
  • learning format. Several videos;
  • 1 hour;
  • distinctive features. Stricly technical description, somewhat dry in style, but no milk-and-water on the other side;
  • For beginners with no competencies.

Our verdict.

This course can be an effective first step. And if you already know the basics of marketing or affiliate marketing and want to work with video hosting, then such a manual will be sufficient to create a basic advertising campaign.

Link– udemy.com/course/youtube-advertising-training.

The YouTube Marketing & YouTube Ads Course

The YouTube Marketing & YouTube Ads Course
The YouTube Marketing & YouTube Ads Course

A highly valuable and up-to-date course on paid advertising and related marketing. The training consists of 3 large parts: paid advertising, SEO, and channel promotion by natural techniques. But, given the course’s small size, the information is somewhat superficial. Although, it is quite suitable for a beginner to start.

Content:

  • SEO;
  • paid advertising;
  • developing your channel.

Teachers:

  • Robin & Jesper. Yes, that’s right, in one line. These two mentors always work together, so we do not divide them into two separate individuals. They have already implemented 49 courses on Udemy alone and consulted on many projects as well. You can learn more about these digital marketing experts on their channel – youtube.com/c/RobinJesper.

Features:

  • $14;
  • additional services/products. 5 free tools, templates for creatives, and setting sheets;
  • learning format. Video tutorials;
  • 2+ hours;
  • distinctive features. Simple presentation of information, a semi-game form of training;
  • For beginner authors and marketing specialists.

Our verdict.

A perfect variant to get acquainted with the site, advertising opportunities, channel development features, and SMM in general. A sort of introduction to YouTube business in all its diversity with real cases and figures.

Link– udemy.com/course/youtube-hacks.

Easy YouTube Google Ads

Easy YouTube Google Ads
Easy YouTube Google Ads Course

A fresh course was implemented at the end of last year, which has already managed to become a bestseller. An unusual approach to learning with the main focus on the tactics of persuading the client rather than on the platforms’ technical features. The author shows how to get the target audience to click on your ad in in-stream format, not just tells how to place it.

Content:

  • advertising campaign launch;
  • choice of the keywords;
  • selection of practical creatives;
  • landing;
  • tracking;
  • optimization and refinement.

Teachers:

  • Jun Wu. An influencer and an instructor who uses personally developed and unique promotion techniques. The creator of “Easy Facebook Ads Academy,” he managed to work with 41 thousand of students having only 7 courses. One of the most breakthrough authors at the moment. linkedin.com/in/jun-wu-b0513113.

Features:

  • $14$
  • additional services/products. Together with the course, you will get a set of 33 files with templates for landing and creatives, advertising campaign settings, and many more;
  • learning format. Video lectures;
  • 8.5+ hours;
  • distinctive features. Detailed information, clear explanation, not a single step is missed. And most importantly, the author constantly analyses real cases (26 examples);
  • For beginner and current marketing specialists and affiliates.

Our verdict.

One of the best courses for basic and average competencies. Jun Wu truly has a unique vision of working with advertising on the platform. Many of his methods of targeting, links, and sales funnels for the platform impress even affiliates with 10+ years of experience.

Link– udemy.com/course/youtube-google-ads-marketing-and-advertising-traffic.

The secret power of brands

The secret power of brands
Курс The secret power of brands course

This course is not directly related to YouTube but is a great addition for anyone who wants to build a personal brand through a channel. A narrow-focused series of tutorials teach different brand-building techniques. The author covers the topic in as much detail as possible and provides examples of real cases.

Content:

  • how a brand works;
  • how to manage a brand;
  • how a brand is defined;
  • design and attributes;
  • organizational issues;
  • what a brand is turning into.

Teachers:

Features:

  • Free;
  • additional services/products. None;
  • learning format. Video tutorials and text;
  • 6 sessions, 3 hours each. 18 hours in total;
  • distinctive features. Academic presentation of the material, a certain level of intellectual preparation will be required;
  • For any competencies, as long as you can grasp the mentor’s thoughts.

Our verdict.

The course is for those who want to become a high-level marketing specialist or businessman. If you want to study a brand from a scientific point of view and are ready to devote time to serious education, then you should pay attention to this set of lectures.

Link– futurelearn.com/courses/the-secret-power-of-brands.

Build a Fan Base on YouTube

Build a Fan Base on YouTube
Build a Fan Base on YouTube course

The course is a structured recommendation for bloggers and entrepreneurs on YouTube on how to form a permanent audience. Yes, it is initially presented as a method of working with fans, but in the end, it becomes clear that the technique works equally with both fans and clients. Therefore, this guide is also quite suitable for commercial projects.

Content:

  • 13 consecutive and structured lessons divided into small chapters.

Teachers:

  • Sunny Lenarduzzi. A blogger and an influencer who manages a channel with more than 500 thousand subscribers. So, we can see from the direct example that her method works. youtube.com/c/SunnyLenarduzzi.

Features:

  • $24;
  • additional services/products. None;
  • learning format. Video tutorials;
  • 3+ hours;
  • distinctive features. Simple language and tricks from an experienced YouTuber (but not a marketing specialist). Therefore, there will be no difficulties with grasping the information;
  • For beginner marketing specialists and bloggers.

Our verdict.

A good set of recommendations. Though, we can’t say it’s full-fledged educational material. It won’t make you a pro. It’s more of interesting tips, which will be handy for pros.

Link– creativelive.com/class/build-a-fan-base-on-youtube-sunny-lenarduzzi.

YouTube Beginners Guide To A Successful Channel

YouTube Beginners Guide To A Successful Channel
Курс YouTube Beginners Guide To A Successful Channel course

Another brief free course that will teach you the basics of channel management. The material is conveniently designed for the most basic competencies. If you know nothing about YouTube but are ready to create a commercial account for promotion, then, in a couple of hours, you will get a rough idea of what you need to do.

Content:

  • 9 sections: introduction, optimization, work with keys, content creation, integration with other social media, and so on.

Teachers:

  • Eduonix Learning Solutions. A project with more than a dozen of competent authors focuses on the creation of educational materials. To learn more visit facebook.com/EDUonix.

Features:

  • Free;
  • additional services/products. None;
  • learning format. Video tutorials;
  • 2,34 hours;
  • distinctive features. Provides the most fundamental basics of the platform;
  • For beginners with no experience.

Our verdict.

Again, this is a good starting point if you are just getting started with marketing, affiliate marketing, and market placement. But if you are an active affiliate marketer or an entrepreneur simply switching to a new traffic source, the course will not be very useful for you.

Link– eduonix.com/courses/Marketing/youtube-beginners-guide-to-a-successful-channel.

Developing a YouTube Strategy

Курс по рекламе в Youtube Developing a YouTube Strategy
Developing a YouTube Strategy course

New mini-course from LinkedIn Learning. It focuses on developing the student’s ability to create an individual strategy for promoting their business. By the way, we agree with the author and have repeatedly noted that even when you work with spy services or similar tools, other people’s best practices should become a part of your strategy, not your strategy becoming a part of someone else’s. It is impossible to survive in the world of marketing without an individual strategy.

Content:

  • content strategy;
  • strategy implementation.

Teachers:

  • Ash Blodgett. A copywriter, video editor, and specialist in native advertising. youtube.com/laughstashtv.

Features:

  • $31;
  • additional services/products. None;
  • learning format. Video tutorial;
  • 37 minutes;
  • distinctive features. Study of usually poorly covered aspect – strategy building;
  • Current specialist.

Our verdict.

If you have not yet mastered this important skill – building a strategy for an individual business, offer, or source, you definitely need to expand your knowledge base. And this course may be a well-becoming source of knowledge.

Link– linkedin.com/learning/developing-a-youtube-strategy.

Complete YouTube Marketing Course

Complete YouTube Marketing Course
Complete YouTube Marketing Course

One of the newest and freshest courses. It has not yet gained popularity (which is for the best), so grab onto it! For the standard Udemy fee, you will get 3-4 times more information. Moreover, up-to-date and worthwhile. In this course, you will get a complete set of knowledge on both in-site advertising and promotion techniques.

Content:

  • more than 30 sections dedicated to all aspects of YouTube advertising. From basic advertising campaigns to SEO and influence.

Teachers:

  • Anand Kumar Tiwari. A digital marketing expert with 10 years of experience. He is the author of only 2 courses so far, but the latest one was rated 4.9, which says a lot. A bit early to judge but we think that Anand Kumar will become a quite famous mentor in the future.

Features:

  • $14;
  • additional services/products. None;
  • learning format. Video tutorials;
  • 7+ hours;
  • distinctive features. The most comprehensive guide on fundamentals;
  • For beginners.

Our verdict.

A solid basic material that covers almost everything. There is nothing individual or unique, but you will definitely learn all the basics of working with the platform and will be ready to start at least your first advertising campaign or develop an influence channel.

Link– udemy.com/course/detailed-youtube-marketing-course.

Comparative review of the courses on YouTube Ads

Let’s look at our list of courses through the prism of a comparative table.

Course Name Cost Format Duration Designed
Online YouTube course by Tom Breeze The First 7 days are for free, then $289 per month Video lectures 3+ hours For bloggers and marketing specialists with some experience
Expert YouTube Ads Course индивидуальная текстовый, видео, живые лекции 30+ hours For businessmen and bloggers with advanced competencies
YouTube video Ads academy $20 видео 4,5+ hours For current specialists
Viral Academy Free – общая часть, дальше индивидуальная видео 3+ hours For any level
YouTube Masterclass $20 видео 5,5+ hours For beginner marketing specialists and bloggers
YouTube Creators Free видео 3+ hours конкретные модули For any professions and competencies
Learning YouTube SEO $31 видеогайды с описанием 0,5 hours For newcomers
YouTube Advertising for Beginners $14 Video tutorials 1 hour For beginners
The YouTube Marketing & YouTube Ads Course $14 Video tutorials 2+ hours For beginner authors and marketing specialists
Easy YouTube Google Ads $14 Video lectures 8,5+ hours For beginners and affiliates/marketing specialists with average competencies
The secret power of brands Free Video and text 18+ hours For any level of competencies
Build a Fan Base on YouTube $24 Video tutorials 3+ hours For beginners and average-level specialists
YouTube Beginners Guide To A Successful Channel Free Video tutorials 2,34 hours For beginners
Developing a YouTube Strategy $31 Video tutorials 37 minutes For current specialists
Complete YouTube Marketing Course $14 Video tutorials 7+ hours For beginners

Conclusion

YouTube is the largest site aside from search engines, with a huge amount of traffic, customers, and buyers. It provides direct account monetization, and the ability to create your own brand and promote someone else’s. YouTube is a platform that is really worth exploring.

Author: LeadBit Team
A team of experienced marketers, traffic, advertising, conversion specialists with more than 10 years of practical experience in the marketing world ...

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