Social marketing

Let’s continue our series of articles about TikTok. This platform never ceases to amaze, each developer conference presents us with new tools for creating effective ad campaigns, increasing the potential ...

TikTok is used as an ad platform more and more often. And more and more marketers are switching to it. This includes not only major brands that can afford huge ...

TikTok is turning from a social network exclusively for children and teenagers into a full-fledged platform for all ages. At this stage, the prevalence of generation Z over other age ...

The TikTok social network is receiving more and more attention from marketers around the world. Rapid development, evolutionary leaps every season, and the constant new features addition (sometimes even unique) ...

Facebook algorithms are constantly evolving. This also applies to targeting (Facebook Ads Manager still has the most detailed targeting in the world, more about setting up ads in it in ...

Social networks with a one billion user audience have become a convenient platform for brand promotion and even direct sales, turning into an alternative to customary online stores. However, as ...

Gram, Insta, Instagram … Whatever you call this social network, one thing is absolutely invariable – small squares have a huge impact. They actually rule the world, they allow you ...

Stories on Instagram – this is a kind of business card of a social network. Yes, the tool itself was copied from another platform – Snapchat. But it was in ...

We’re talking about Instagram again, but the topic of today’s review will be the cost of advertising on this social network. And in fact, we think this is the most ...

«Instagram goes to a new level».  Marketing news resources have been full of similar headlines for the past 5 years. And indeed, the social network is constantly breaking records, getting ...