Thursday , 21 January 2021
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Italian CPA digest

Italian CPA digest

We’re going to tell you the main features of the Italian audience and give you some pieces of advice on how to test your first ad campaigns in this GEO. Catch just some facts which can be helpful for you.

Firstly, some general facts about Italian audience:

  • Population – 59,8 mil
  • 39, 21 mil – active internet users
  • 76, 74 mil – mobile subscriptions
  • 28 mil active users of the mobile internet

What do the Italians do on the Internet every day

  • Check the e-mail – 49%
  • Use social networks – 49%
  • Surf the internet via search engines – 54%
  • Look for information about the goods – 17%
  • Listen to the music – 16%

You can freely use Google AdWords as a traffic source, not only FB.

Also, you may test local search engines such as:

To know Italians better you can check the most popular web resources:

What gadgets do Italians use

  • Mobile – 96%, 2 hours a day
  • Laptop/PC – 63%, 6 hours a day
  • Tablet – 31%

Some details about the mobile internet. What do Italians do via mobiles?

  • 51% – use messengers
  • 61% – watch videos online
  • 36% – play the games
  • 41% – use the maps
  • 25% – pay for something

The most popular social networks

Here is a big surprise! The first place – YouTube!

  • Youtube – 57% of people
  • Facebook – 55% of people
  • WhatsApp – 48% of people

Some facts about the Italian FB:

  • 31 mil of users
  • 90% – use FB via mobiles
  • 74 % – use FB every day
  • 52% – men
  • 48% – women

The age

  • 25-34 years – the most active users
  • 34-44 years – often use the internet
  • Less active users – 18- 24 or 45-54 years

The settings of the target ads are almost ready!

It’s time to test!

Author: Elmira Nikiforova

Elmira Nikiforova
Social media and digital marketing professional with over 5 years experience working at Leadbit. I love comedy and dream of visiting 100 countries of the world.

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