We’re going to tell you the main features of the Italian audience and give you some pieces of advice on how to test your first ad campaigns in this GEO. Catch just some facts which can be helpful for you.
Firstly, some general facts about Italian audience:
- Population – 59,8 mil
- 39, 21 mil – active internet users
- 76, 74 mil – mobile subscriptions
- 28 mil active users of the mobile internet
Table of contents
What do the Italians do on the Internet every day
- Check the e-mail – 49%
- Use social networks – 49%
- Surf the internet via search engines – 54%
- Look for information about the goods – 17%
- Listen to the music – 16%
You can freely use Google AdWords as a traffic source, not only FB.
Also, you may test local search engines such as:
To know Italians better you can check the most popular web resources:
- Libero – the most visited website in Italy
- Il Corriere della Sera – entertaining website – games, movies, music
- Virgilio – news
What gadgets do Italians use
- Mobile – 96%, 2 hours a day
- Laptop/PC – 63%, 6 hours a day
- Tablet – 31%
Some details about the mobile internet. What do Italians do via mobiles?
- 51% – use messengers
- 61% – watch videos online
- 36% – play the games
- 41% – use the maps
- 25% – pay for something
Here is a big surprise! The first place – YouTube!
- Youtube – 57% of people
- Facebook – 55% of people
- WhatsApp – 48% of people
Some facts about the Italian FB:
- 31 mil of users
- 90% – use FB via mobiles
- 74 % – use FB every day
- 52% – men
- 48% – women
The age
- 25-34 years – the most active users
- 34-44 years – often use the internet
- Less active users – 18- 24 or 45-54 years
The settings of the target ads are almost ready!
It’s time to test!
