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Review of the best PopUnder networks for 2020

Review of the best PopUnder networks for 2020

Gradually, 2020 is moving towards its end, which allows us to draw certain conclusions. PopUnders and ClickUnders are still effective methods of driving traffic. Looking through various forums, posts and blogs, I have repeatedly come across common opinions regarding PopUnder traffic. Some experts praise this technology, others argue that after repeated unsuccessful tests they switched to other traffic sources. The return on investment falls short of expectations, reaching values below 15%.

It is necessary to understand that this is a working tool that requires an integrated approach. Today, as one of the leading LeadBit specialists, I will conduct a detailed analysis of the most popular and effective networks on the market.

What are PopUnder networks?

This technology has been successfully used for 21 years, only the method of presenting information has changed (and it is still changing further). These are intrusive PopUp ads, often with viral headlines and shock images.

The main difference between popunder and other ad formats is the transition to a page that opens in a new window when you click on any area of the original page or when you try to close the banner.

Such advertising causes a lot of negative emotions for any person – this is the main problem. But popunders also have advantages:

  • A guaranteed transition occurs regardless of the user’s reaction.
  • Pop-up ads are always eye-catching. Even if there is no click, the information is stored in the person’s memory, which increases the company’s brand awareness.
  • A wide coverage of the audience allows you to achieve your goals within a short timeframe. The conversion rate of PopUnder traffic provided a well-thought-out campaign is no more than 1%. But this allows you to achieve high results due to the huge number of clicks.
  • Low costs compared to other types of online advertising. This makes PopUps the best way to test out your landing pages. Before launching a more expensive advertising campaign, you can pay for a PopUnder and at the same time check how well potential customers will receive you landing page.

In which verticals does PopUnder perform best?

The first thing you must understand when working with PopUnder advertising – not every landing page is able to make a person stay on a page that he was not planning to originally visit. What sort of content might interest anyone, or almost anyone?

Almost all internet users find 18+ content interesting. It doesn’t matter if the person was looking for a TV show, new headphones or a gift for his wife – spicy pictures can make him put it off for a while. Hence the first conclusion – PopUnder networks are suitable for promoting dating and adult offers.

Also, money, or rather, the ability to easily and quickly get a lot of money is one of our main desires. Of course, a lot here depends on creatives and landing pages, they should be as believable as possible, but in general we can conclude that advertising in PopUnder networks will work for casino offers, sports betting, and less often for quick loans.

TOP 25 PopUnder networks

Adsterra

Adsterra
Adsterra’s website interface

A large grid that generates up to 100 million clicks per year. A personal manager that infrequently answers particularly important questions comes with each account. Much attention is paid to the safety of users. Statistics are displayed in real time

General information:

  • Currently available models – CPM, CPA, CPC, CPL, CPO, CPI (PPI)
  • The minimum cost-per-click – $ 1.8 per 1000.
  • Minimum deposit – $100.
  • Targeting – by browser, language, day of the week and country.
  • GEO – 248 detailed regions and countries.
  • The settings are simple, but the algorithms behind them are complex. There are options for a quick start for newbies.

RichPops

RichPops
RichPops website interface

An international company based in Belarus. It guarantees automated traffic optimization, thanks to the presence of black and white lists, as well as templates for newbies. A small minimum deposit makes it possible to launch trial campaigns. Multi-criteria targeting allows for fine tuning. The service has built-in fraud protection. The blog is regularly updated with expert recommendations.

General information:

  • Currently available models – CPM, CPA, CPC, CPL, CPO
  • Minimum cost-per-click – $0.001
  • Minimum deposit – $2
  • Targeting – by GEO, operating system, website, display time, etc.
  • GEO can be pinpointed to the city. The service currently covers 50 countries.
  • The set-up is intuitive and easy, it is a good option for beginners
  • You can use a LeadBit promo code.

Popads.net

PopADS
PopADS website interface

The system has been operating since 2010 in the PopUp market. Their main advantage is the sophisticated automation within the personal accounts they provide. The company has one of the best tech supports.

  • Currently available models – CPM, CPA, CPC
  • Minimum deposit – $10. The cost of a click is calculated dynamically; it can change several times during the day.
  • Current coverage – 50 countries, but the list grows annually.
  • Targeting settings are very detailed, you can target by almost anything, even the preferences of the potential client.
  • GEO can be pinpointed to a country, a city or even specific areas and neighborhoods of large megapolises.
  • The setup is pretty difficult for beginners, this is a tool for experienced users.

Exoclick

ExoClick
ExoClick website interface

This is a powerful Spanish service generating 8.5 billion ads every day in 20 different formats. The company is actively promoting artificial intelligence systems, which positively affects the quality of the advertisements.

  • Currently available models – CPM, CPA, CPC, CPL, CPO, CPI (PPI)
  • Minimum cost-per-click – $0.005. Minimum deposit – $25.
  • Targeting is configured quite accurately, but a lot is assigned to automatic selection which is out of the user’s control.
  • GEO can be pinpointed to a city and the service currently covers 67 countries.
  • Set-up is plainly simple, but delving into all the nuances will take some serious skill and experience.

Hilltopads

HillTopAds
HillTopAds website interface

An English system that has been successfully operating on the market since 2013. They use their own server to process offers, which guarantees smooth running and no crashes.

  • Currently all existing models are available
  • Minimum cost-per-click – $0.001.
  • Minimum deposit – $20.
  • Targeting is flexibly configured with the help of an intuitive interface. You can target by almost anything from display time and the user’s age to their preferences and related areas of interest.
  • GEO – (according to the company) the whole world, as long as the advertised product or service is legal in a specific country.
  • The set-up is extremely simple and understandable even for beginners; there is a detailed assistant that helps you to set up a campaign step by step.

Trafficforce.com

TrafficForce
TrafficForce – website interface

This company has been on the market since 2010, offering the most flexible customization options. There are packages for both beginners and professionals, which greatly simplifies the learning process.

  • Currently available models – CPM, CPA, CPC, CPL, CPO, CPI (PPI)
  • Minimum cost-per-click – $0.05, promotions are often held and discounts are often offered..
  • Minimum deposit – $10.
  • Targeting is flexible, but many parts of the algorithm are hidden from the user. This simplifies setup, but leaves some questions.
  • Coverage – all countries where the promoted product is legal. GEO can be pinpointed to a specific neighborhood that is mentioned in the user’s search queries.
  • The setup is simple, but there are several levels, all depends on the user’s training and experience.

TwinRed

TwinRed
TwinRed website interface

It is one of the oldest companies of this type in the worldwide network (by relative standards), operating on the market since 2007. Campaign management is available in real time, you can track real indicators, pause the process and adjust it if needed.

  • Currently available models – CPM, CPA, CPC, CPL, CPO, CPI (PPI)
  • Minimum cost-per-click – $0.01, minimum deposit – $50.
  • Targeting is highly customizable, which allows significant cost savings. More than 20 targeting settings are available.
  • GEO can be pinpointed down to the local features of the terrain that the user is looking for, such as a street or district, appearing in the request.
  • The system is very easy to set up, allowing even beginners to make a quick start.

TrafficShop

TrafficShop
TrafficShop website interface

It is a service (founded in 2008) that provides unique statistics for advertising analysts in real time. Inside your personal account you’ll find many unique tools that provide a visual representation of various performance indicators.

  • Currently all existing models are available
  • Minimum cost-per-click – $0.01, minimum deposit – $10.
  • Targeting: there are more than 20 targeting settings, which lets you find and reach your target audience quickly.
  • GEO – 72 countries, can be pinpointed down to the town.
  • How difficult the set-up will be depends only on the user’s skills; at the same time beginners will be able to launch a campaign without any problems.

JuicyAds

JuicyAds
JuicyAds website interface

Over 200,000 sites in the grid and 125,000 active customers are among the best indicators of the company’s performance. In this service, SEXY is a patented targeting technology, a unique internal targeting algorithm.

  • Models are constantly changing, new experimental models are introduced.
  • Minimum cost-per-click – $0.01, minimum deposit – $20.
  • There are 9 targeting settings, starting from the most common ones down to the type of Internet connection.
  • GEO – 74 countries, can be pinpointed down to the street or local names that were featured in the query.
  • The set-up is very simple, more than suitable for newbies.

Propeller

PropellerAds
PropellerAds website interface

The platform has been operating since 2011, it has a powerful anti-fraud system and flexible settings. The service has a lot of real reviews from high-level professionals.

  • All currently existing models are available
  • Minimum cost-per-click – $0.05, minimum deposit – $50.
  • Targeting is flexible, includes a noteworthy AI system that takes into account the user’s personal preferences.
  • GEO – 68 countries, can be pinpointed down to the city.
  • The system is quite difficult to master, not recommended for beginners.

ClickAdu

Clickadu
Clickadu website interface

The system boasts 3.3 million conversions per day. Up to 2 million advertisements around the globe are served through it every day.

  • Models are constantly changing. When this article was written CPM, CPA, CPC, CPL, CPO, CPI (PPI) were available.
  • Minimum cost-per-click – $0.01, minimum deposit – $10. Promotions are often held.
  • Targeting – by age, sex, personal preferences, browser, IP. 15 settings in total.
  • GEO – 65 countries, can be pinpointed down to the city.
  • The system is simple and intuitive so suitable even for beginners, and the results are tracked in real time.

PopCash

PopCash
PopCash website interface

The grid boasts 850 million monthly unique visitors and 4.5 million successful campaigns launched.

  • All currently existing models are available.
  • Minimum cost-per-click – $0.001, minimum deposit – $5.
  • Targeting is fine-tuned to include specific search terms and user interests.
  • GEO – 71 countries. Can be pinpointed down to the city or a more detailed binding that appears in the user’s requests.
  • The system is flexible enough, but difficult for a beginner. However the built-in Wizard system and around the clock tech support make things easier.

Adcash

AdCash
AdCash website interface

A very interesting grid that supports many unique options. These are automatic ROI optimization, real-time reporting and a built-in Wizard for beginners.

  • All currently existing models are available.
  • Minimum cost-per-click – $0.003, minimum deposit – $10.
  • 18 targeting settings.
  • GEO – 69 countries, can be pinpointed down to a neighborhood, street or other local place featured in queries.
  • A complex system to learn, but the difficulty of mastering it is fully justified by the low costs and complete control over the campaign.

RevenueHits

RevenueHits
RevenueHits website interface

The campaign is headquartered in Tel Aviv and is the general partner of PropellerAds and ClickAdu.

  • Currently available models – CPM, CPA, CPC, CPL, CPO, CPI (PPI)
  • Minimum cost-per-click – $0.004, minimum deposit – $20.
  • Targeting includes 12 settings, each of which, in turn, has advanced settings.
  • GEO – 72 countries, can be pinpointed down to the town.
  • The set-up is quite simple, as long as they don’t dive into the detailed settings, a beginner should have no problem figuring it out.

Ero Advertising

Ero Advertising
Ero Advertising website interface

A wide format service specialized in all types of advertisements. Has a very sophisticated anti-fraud mechanism.

  • All currently existing models are available.
  • Minimum cost-per-click – $0.005, minimum deposit – $10.
  • Only 9 targeting settings are available, but they’re enough to launch an ad campaign.
  • GEO – 72 countries. Can be pinpointed down to the town. Streets and other local bindings can be configured via user-entered queries and IP.
  • The set-up is extremely simple and the campaign’s performance can be tracked in real time.

Galaksion

Galaksion
Galaksion website interface

This is a well-known Latvian company, that generates up to 5.5 million conversions per month. The resource is constantly evolving, forming lucrative offers for publishers and advertisers.

  • Currently available models – CPM, CPA, CPC, CPL, CPO, CPI (PPI).
  • Minimum deposit – $15, cost-per-click varies significantly depending on the chosen plan.
  • 157 GEO settings available, coverage – 76 countries.
  • The setup is simple, but deep knowledge will be needed to achieve maximum efficiency. The primary user fields are not hard to fill out and then track the campaign’s performance. The platform is a suitable place for testing out your skills and campaigns.

PopUnder Total

PopUnder Total
PopUnder Total website interface

The service, founded in 2010, generates about 18 billion clicks per day! This is a real record-breaking figure that allows you to quickly achieve your goals with the right campaign setup.

  • Minimum cost-per-click – $0.002, minimum deposit – $10. The cost of a premium plan campaign starts from $30. The minimum initial launching deposit $ 100.
  • There are 6 targeting options available to the user to fine-tune ad impressions. On large-scale projects, indicators are monitored in real time, which allows to halt the campaign and correct it if need be.
  • GEO – 74 countries, 142 specific locations.
  • Set-up isn’t easy for beginners, it requires already knowing basic PopUnder advertising concepts.

PopMyAds

PopMyAds
PopMyAds website interface

A large service with a monthly traffic volume of up to 300 million clicks! According to surveys conducted within the system, more than 98% of users are completely satisfied with the campaigns they launched using the website.

  • All currently existing models are available.
  • Minimum cost-per-click – $2.5 per 1000, minimum deposit – $25.
  • Only 6 targeting settings are available, but they’re enough to launch an ad campaign.
  • GEO – 92 countries, 142 specific locations.
  • Set-up is intuitive for beginners.

Bidvertiser

Bidvertiser
Bidvertiser website interface

The service has a record GEO coverage and has been on the market since 2003.

  • All currently existing models are available. High-profile clients can negotiate individual models.
  • The minimum cost depends on the payment system. $10 for Paypal, $100 for payment by cheque, $500 for bank payment. Minimum cost-per-click is $2.2 per 1000.
  • There are 9 targeting options in total. All of them have been around since the website’s launch.
  • GEO – 192 countries and 418 specific locations! An absolute record.
  • Set-up is easy as long as you don’t dive too deep into advanced options. Beginners can try out the simplest of campaigns on their own with no problems.

Clickaine

Clickaine
Clickaine website interface

This is a small PopUnder network with a simple interface and a small number of settings. In the hands of an experienced advertiser it can become an additional ad tool, but not a primary one.

  • All currently existing models are available. The system is very flexible.
  • The minimal cost-per-click is only $0.15 per 1000 (depends on the GEO) and the minimum deposit is $20.
  • 5 targeting options are available. It’s not much, but enough to set-up an ad campaign, especially considering the low price.
  • GEO – 20 countries, 90 specific locations.
  • The set-up is very simple and intuitive.

TrafficStars

Traffic Stars
Traffic Stars website interface

The company positions itself as a premium internet advertising service provider. Based on user feedback, campaigns do in fact achieve high conversion rates.

  • Currently available models – CPC, CPM. Occasionally new models are added
  • Minimum cost-per-click – $0.03 per 1000, minimum deposit – $100.
  • A total of 6 targeting options are available, each of them has internal advanced settings.
  • GEO – more than 100 countries, 132 specific locations.
  • Set-up is very complicated as this is a professional tool. Beginners can request the assistance of a personal manager (not a bot, an actual human).

Zoomd

Zoomd
Zoomd website interface

A very powerful network with up to 500 million clicks per day! The number of campaigns launched daily is approaching 3000, and within the project there are 600 integrated resources with huge traffic flows.

  • Clients have several models of buying traffic. These are CPA, CPC, CPI, CPL, CPM, CPS, but each of them has a number of flexible sub-versions. Therefore, everyone will be able to choose their own plan of action depending on the goals set.
  • Minimum cost-per-click – $0.2 per 1000, minimum deposit – $30.
  • There are 8 targeting settings.
  • GEO – 106 countries, the number of specific locations is constantly increasing.
  • The set-up is extremely difficult and the campaign’s success will depend on how well the parameters will fit the promoted product and service. In Western countries there’s even a professional advantage of specialized specialists, called “Zoomd manager”.

Froggyads

FroggyAds
FroggyAds website interface

A very powerful network that generates about 750 million pop-under-clicks per day. Due to the large number of controlled sites, campaign results are predictable and the margin of error is minimal.

  • Currently available models – CPA, CPL, PPI, CPI, CPM, CPS.
  • Minimum cost-per-click depends on the GEO but is usually $0.1. Minimum deposit – $100.
  • There are 12 targeting options in total. By combining them you can reach your target audience with pinpoint accuracy
  • GEO – 180 countries, 500 specific locations.
  • Setting up this tool is tricky and inexperienced advertisers can get lost in the many fields.

Zeropark

Zeropark
Zeropark website interface

A top tier service with 1.4 billion monthly clicks. Users note high-quality fraud protection and flexible pricing policy. 3.5 million ads are served daily.

  • Currently only CPC and CPV models (with advanced settings) are available.
  • Minimum deposit – $200 (minimum deposit when making it via Bank Wire Transfer – $1000) , minimum cost-per-click – $0.02 (but that depends on the GEO).
  • 9 targeting options are available.
  • GEO – 112 countries, 214 specific locations.
  • The set-up is easy, but the interface is aimed at an experienced professional.

Adoperator.com

Adoperator
Adoperator website interface

This service is convenient because it was designed specifically for the needs of advertisers. A highly specialized tool that takes into account all the nuances of the trade.

  • Currently only CPC and CPV models are available.
  • Minimum cost-per-click – $0.01 (also depends on the country). Minimum deposit – $50.
  • 6 targeting settings available – IP, operating system, city, time, interests, black and white lists.
  • It’s difficult to calculate the exact coverage, but it’s more than 180 countries. Pinpointing is available, including various historical and uncharted regions. It is one of the most flexible tools on the market.
  • The set-up is complicated because it requires the use of special service codes. Launching a campaign here is closer to writing a program or code than to user interface. But it’s worth it because of the accuracy of targeting and great anti-fraud measures.

General information about PopUnder networks

Name Payout models Min cost per 1000 clicks, $ Min deposit, $ Targeting options GEO coverage (countries) Set-up
Adsterra CPM, CPA, CPC, CPL, CPO, CPI (PPI) 1,8 100 4 148 Easy
RichPops CPM, CPA, CPC, CPL, CPO 0,001 2 8 50 Medium
Popads.net CPM, CPA, CPC 0,02 10 9 52 Easy
Exoclick CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,005 25 5 67 Medium
Hilltopads CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,001 20 10 ~184 Easy
Trafficforce.com CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,05 10 6 ~184 Easy
TwinRed CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,01 50 20 142 Easy
TrafficShop CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,01 10 12 72 Medium
JuicyAds CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,01 20 9 74 Easy
Propeller CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,05 50 8 68 Difficult
ClickAdu CPM, CPA, CPC, CPL, CPO, CPI (PPI). 0,01 10 15 65 Easy
PopCash CPM, CPA, CPC, CPL, CPO, CPI (PPI). 0,001 5 10 71 Difficult
Adcash CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,003 10 18 69 Difficult
RevenueHits CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,004 20 12 70 Medium
Ero Advertising CPM, CPA, CPC 0,005 10 9 72 Easy
Galaksion CPM, CPA, CPC, CPL 0,0015 до 0,003 15 8 77 Medium
PopUnder Total CPM, CPA, CPC 0,002 10 or 100 6 74 Difficult
PopMyAds CPA, CPC, CPL, CPO 2,5 25 6 94 Easy
Bidvertiser CPA, CPC 2,2 10,100 or 500 9 192 Easy
Clickaine CPM, CPA, CPC, CPL, CPO, CPI (PPI) 0,15 20 5 20 Easy
TrafficStars CPC, CPM 0,03 100 6 >100 Very Difficult
Zoomd CPA, CPC, CPI, CPL, CPM, CPS 0,2 30 8 106 Very Difficult
Froggyads CPA, CPL, PPI, CPI, CPM, CPS 0,1 100 12 180 Difficult
Zeropark CPC, CPV 0,02 200 or1000 9 112 Easy
Adoperator.com CPC, CPV 0,01 50 6 ~180 Difficult

Overview of profitable affiliate marketing niches here.

FAQ

What is the difference between PopUnder or ClickUnder and PopUp?

What is the difference between PopUnder or ClickUnder and PopUp?

Clicking on the banner will result in a new window (or tab) opening. 2. Clicking anywhere on the page will result in a new window (or tab) opening. 3. Entering the website opens a window (on the same page) which blocks the regular content until it’s closed.

I’m a beginner, where should I start?

I’m a beginner, where should I start?

Start each of your adventure with a modest budget and by scrupulously studying each company you choose to work with. There’s no use recommending a specific grid before you acquire at least some experience and skills.

Author: Yulia Kozlova

Yulia Kozlova
Social media and digital marketing professional with over 5 years experience working at Leadbit. I love comedy and dream of visiting 100 countries of the world.

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