Best push traffic sources

Have you already decided on the choice of a push traffic network? Yes, we know that it is difficult to choose a network from a huge number of offers on the market:

• all ad networks claim to generate billions of clicks per month;
• all push networks claim to guarantee premium traffic;
• all push networks claim that they will help you reach your target audience.

But they have to be different in some way, right? And not all companies are as honest as we would like them to be. We won’t talk about how much money and time will be wasted if the push network you chose turns out to be not what it claimed to be.

In this article we will take a look at:

• push-networks and their types;
• The operating principles of push networks;
• criteria to help you choose the right network.

You can also check out the list of 20+ push traffic sources and their characteristics.

What are push networks?

A push network is a kind of intermediary between an advertiser and an affiliate marketer. Each site owner can set up a push notification script. You can both attract traffic and monetize your site through push notifications.

This type of advertising has emerged relatively recently, but it is starting to gain traction due to its advantages.

It is impossible to ignore it, as it resembles an email notification or a text from a messenger.

Push components:

• a large photo or picture;
• an icon that explains the picture;
• the title;
• the text of the message itself.

The user just clicks on the notification, enters the necessary data, and they will be added to the grid base through which the site operates. Hereinafter, the user will constantly receive notifications from this push-grid.

Advantages of a push network

• users subscribe to notifications of their own free will. Most likely, they won’t view such notifications as spam;
• audience is made up of real users, they all subscribed to push notifications;
• push notifications are delivered to the screen of the device from which the user subscribed to them. Basically, they are almost guaranteed to see the ads;
• audience coverage is very wide;
• It’s cheap.

Disadvantages of a push network

• limited options for targeting target audiences by demographic indicators or interests;
• direct links to services or products do not always work, since the user is often not disposed to leave the website they’re currently on;
• push notifications require constant changes, otherwise users will quickly lose interest.

Video What is Push Ads and What are the Other Benefits

Which verticals are best when using push notifications

It is difficult to say in advance which vertical will work best in each specific case. But still there are preferred directions, among them we can highlight the following:

Dating

The dating industry is enormous. So there can be many sources of traffic, including traffic provided by the push network. The results of working with dating vertical can be quite impressive, since all categories of users, regardless of age, are interested in this area.

But you should take into account some of the characteristics of the audience. For example, it’s best to show notifications in the evening or on weekends. You should also pay attention to GEO, since, for example, in Arab countries, such notifications will hardly be noticed.

This vertical provides an opportunity to use a wide variety of creatives, depending on whether you are driving traffic to adult dating (bright flashy creatives) or just regular dating (simpler creatives aimed at a wider audience).

Nutra

This vertical is particularly popular among affiliates. This sector includes all sorts of health products such as weight loss, muscle building, mental stimulation, potency enhancement, etc.

From the point of view of targeting quality, push notifications are not the best option here, so finding a specific target audience is difficult. But despite this, it is profitable to work in this vertical through a push network, since the cost is relatively low, and you can easily reach a ROI of 50%, which is already not so bad.

Gambling

Online casinos have long been a very profitable niche. It is most convenient to work with gambling vertical with push notifications, since many websites ban any form of advertisements.

Adult

You can work with adult offers employing many traffic sources. But since adult advertising on Google, Facebook, Yandex is prohibited, the best way to generate traffic would be a push network. And if properly launched, the ratio of the price and quality of the traffic generated by the push network is quite suitable.

Gaming

This vertical is one of the most popular. You can work with offers in gaming anywhere. As for push networks, from experience I can say that networks with the ability to target specific sites and audience interests work beautifully.

Thus, you will surely reach users who are interested in online games.

How to correctly choose a push network

When choosing a push network, it is necessary to evaluate offers according to different criteria. Although below we have provided a list of the most popular push networks with their characteristics, you should still do your homework:

• check out the information provided by the network itself;
• contact company representatives, ask them questions that interest you. Note how professional and open their answers are;
• search around on forums that might mention something about the network
• test out the networks you liked. This will require money, but only practice will allow you to determine which company is suitable for long-term cooperation.

What exactly do you need to focus on?

We have discussed which grids can be used in general. Now let’s see how to find “your” grid.

Targeting

Targeting is not of the push networks’ strong suits, but it is still best to have as many targeting options as possible. Grids can offer a wide variety of targeting options, for example:

• GEO targeting, up to the city where your potential subscriber lives;
• language, depending on the country where the push notification will be displayed;
• device;
• browser;
• users’ interests;
• telecom operator, etc.

In some push grids you can set up a decent amount of parameters, while in some you won’t be given this option. And some networks have switched to smart customization by displaying ads through special machine learning algorithms.

Difficulties at the beginning

A good push grid has an interface that is easy to use even for a beginner. Moreover, customers are provided with promotional materials and the ability to use the built-in tracker.. Also, clients can count on the help of a personal manager who is ready to answer all questions and give advice on which areas you should focus on.

And in some ad networks it can be quite difficult to launch ads from scratch.

These factors can be critical to the success of a campaign.

Niche and GEO

Be sure to think over where and what you will be advertising. The largest push nets are suitable for any GEO. But with some ad networks it is better if the ad is targeted at specific regions.

Purchase models and costs

The minimum deposit and minimum cost per click in different grids can vary significantly. In some, the minimum deposit may be $50, and in some $200. Same wiht the minimum cost per click – sometimes it’s $0.001 and sometimes it’s $0.05.

You also need to understand what other traffic buying options you have. These are the existing models:

• CPT (Cost per Time) – the client pays for the display time.
• CPC (Cost per Click) – the client pays for each click.
• CPM (Cost per Mille) – the client pays for every thousand views.
• CPI/CPA (Cost per Install / Cost per Sale) – the client pays per installation or sale.

What else should you pay attention to when choosing a push network

Traffic volume

The more traffic network notifications can generate, the better. Usually an affiliate operates in a specific vertical. Immediately sort out what possibilities your specific business has in this vertical. A network operating in the adult content vertical will probably not do you much good if you supply automobile parts.

Traffic quality

When a user visits a site and clicks on the “Allow website to send notifications” button, he agrees to see notifications related to the site’s topic. The quality of traffic depends on how much the user’s expectations for notifications differ from what they’ll actually receive.

Forced subscription

Some websites hide part of the content unless the user has allowed the site to send notifications. This practice negatively affects the quality of traffic, and many users unsubscribe from notifications and block the resource.

Bots

Check out how the company is dealing with this problem. The network should have tried and true practices for identifying fake accounts and responding quickly to complaints. If the network’s representatives fail to say anything intelligible about this issue, then working with such a network will not only not bring any results, but also be detrimental to your business.

Tech support

As important as technology is, it is people who determine how successful each individual campaign will be. A tech support service in a push-grid is not just a chat where a guy can answer questions or solve some problem. A reliable company will also provide you with a personal manager: they will help you decide what tools to use and make the process of setting up a campaign easier and is just ready to help with any issue that might arise.

TOP 25 best push networks

Alright, let’s move on to the most important thing – a list of push networks that have proven themselves to be competent and reliable while working as part of our team and with our partners.

PropellerAds

PropellerAds has been on the market for over 9 years. The company works with a wide variety of types of advertising, including push notifications. Convenient targeting options, simple campaign creation, detailed reports on the latter are the main advantages of the company. PropellerAds has 250 million subscribers.

• The company works with CPM (Cost per Mille), CPA and CPC;
• Cost per click, min. – $0.005;
• Minimum deposit – $100;
• The network offers targeting by device, country, operating system (OS), browser language;
• GEO – the whole world;
• In order to create, configure and launch an advertising campaign, just follow the step-by-step instructions;
• The LeadBit promo code can give you $35 on your first deposit.

Video Instruction on How to Launch an Advertising Campaign in Propellerads

RichPush

The main advantage of RichPush is its 450+ million subscribers. The company has developed its own format of push notifications – notifications with customizable buttons. The company originally operated in Belarus, but has long not only become popular in other countries, but has also become one of the leaders in the market. Each client gets a personal manager for assistance.

• The company works with CPC and CPM;
• Cost per click, min. – $0.003;
• Minimum deposit – $50;
• The network offers targeting by country, citiy, browser, connection type;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions;
• LeadBit promo code will bring you 15% of the deposit amount.

Video on How to Work With RichPush

MGID

MGID is one of the best platforms in the world. The website surfaced in 2014, but has been working with push notifications since 2018. The company’s top features are tech support in more than 70 languages, personal managers, an impressive number of options and exclusively native traffic.

• The company works with CPC and CPM;
• Cost per click, min. – $0.01;
• Minimum deposit – $50;
• The network offers targeting by country, region, citiy, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions;
• Use the LeadBit code and get a 5-10% cashback bonus

Video About the Launch of an Advertising Campaign for Games in MGID

EvaDav

EvaDav is a great option for those who need high converting traffic. This company is one of the few that use special algorithms to send push notifications to a specific audience at a specific time.The company can send up to 10 billion push-notifications per month, which is more than enough for the most large-scale advertising campaign.

An intuitive interface, no traffic restrictions, the ability to work with almost any GEO, payments without the slightest delay are the main advantages of the company.

• The company works with CPC and CTR (Click through Rate);
• Cost per click, min. – $0.003;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Adcash

AdCash has been in the advertising business for over 11 years. The use of modern algorithms and technologies allows the company to send push notifications to millions of unique users (200 million) daily. Everything is available from one interface, which is extremely convenient.

• The company works with CPM, CPC and CPA;
• Cost per click, min. – $0.003;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Adsterra

Adsterra is a smart grid that allows you to work with traffic for mobile devices and desktops. The company works with both webmasters and advertisers. The grid’s main advantages are are the simplicity behind launching a campaign, transparent and quick moderation and a specially designed system to protect against inappropriate content. Adsterra is best suited for those who expect consistent traffic growth.

• The company works with CPM, CPA, CPI, CPL (Cost per Lead) and CPO (Cost per Order);
• Cost per click, min. – $0.003;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video Review of the Adsterra Advertising Network

Zeropark

Zeopark has been operating since 2012, so this is an experienced company. The huge number of ad campaign customization options makes the grid one of the most attractive options for users. Easy to use ad settings, a large variety of targeting options, statistics – everything works perfectly. This grid is one of the few that work with adult vertical.

• The company works with CPV and CPC;
• Cost per click, min. – $0.001;
• Minimum deposit – $200;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video on how to Build an Advertising Campaign in Zeropark

RUNative

RUNative is a push grid that works with mainstream traffic. The grid does not offer special requirements for users, there are no restrictions (except for those on adult content). With RUNative, you can expect about a billion views per month. In addition to push notifications, the grid works with native ads.

• The company works with CPC and CPM;
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.
• The LeadBit promo code will grant you 10% of the deposit amount.

Mobidea Push

Mobidea is the push net operates internationally. Offers many different functions, including the ability to generate offers automatically, the ability to use all the options from one account and a user-friendly interface.

• The company works with CPA and CPI;
• Cost per click, min. – $0.001;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video Tutorial on How to Create a Campaign in Mobidea

MegaPush

MegaPush is a Russian company that specializes exclusively in push traffic. The company works with all major verticals – dating, gambling, news, sweepsticks, binary options, etc. With MegaPush, you can count on 5 billion push views per month.

• The company works with CPC;
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video on How to launch a Push Notification Campaign on Megapush

Ad-Maven

The company has been active on the market since 2013, but it has started working with push notifications relatively recently. Ad-Maven is an exceptionally good choice if you operate in certain niches, for example gambling and sweepstakes.

• The company works with CPC, CPL and CPM;
• Cost per click, min. – $0.005;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video on How to Properly Organize Advertising in Ad-Maven

DatsPush

This platform is perfect for those with a modest budget. Datspush была создана исключительно под пуш-уведомления. Datspush was created exclusively for push notifications. Professional tech support and a quick moderation of creatives (no more than half an hour) are the main advantages of the platform.

• The company works with CPA;
• Cost per click, min. – $0.005;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.
• With a special promocode from LeadBit, you can get up to 20% from the first deposit.

A Video Review of the DatsPush Advertising Network

SelfAdvertiser

SelfAdvertiser is one of the most reliable push nets. All information on the advertising campaign is provided in real time. This allows you to monitor the success of your campaign and make adjustments if necessary. The company has been working with push notifications since 2019.

• The company works with PPC, PPV (Pay per View);
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

DaoPush (DaoAD)

DaoPush (DaoAd) is a relatively young company. They have been on the market since 2019, but have already developed their own subscriber base from 50+ countries. Компания предлагает чистый трафик без спама и ботов. The company offers clean traffic without spam and bots. This is one of the companies that works with the adult vertical.

• The company works with CPC, CPM;
• Cost per click, min. – $0.001;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

EZmob

EZMob works in addition to push notifications with pop-ups and native ads. The network itself positions itself as the first network to work with the adult vertical. 160 GEOs, billions of push notifications per month, an easy-to-use interface are the main advantages of the company.

• The company works with CPM, CPV;
• Cost per click, min. – $0.005;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

PlugRush

PlugRush is one of the most active push nets out there. A modern interface, many options, speed of moderation, the ability to send adult traffic from top GEOs are just some of the advantages of the grid. If you want to filter traffic by certain parameters, the company also provides such an opportunity: you can do it using special settings and filters.

• The company works with CPC and CPV;
• Cost per click, min. – $0.003;
• Minimum deposit – $25;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video on How to Choose the Offers to Promote on Plugrush

HilltopAds

HilltopAds is one of the leading grids operating worldwide. The grid has one of the highest conversion rates on the market. In addition to push notifications, the company works with pop-ups, contextual advertising and native advertising. With HilltopAds, you can count on over 12 billion push views, enough for even the most massive ad campaigns.

• The company works with CPM, CPA and CPI;
• Cost per click, min. – $0.003;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

HilltopAds Overeview

AdOperator

AdOperator has its own push subscriber base (over 100 million) from over 200 countries. From the company’s platform users can purchase traffic from any GEO. In addition to push notifications, the company works with all standard types of advertising.

• The company works with CPC and CPV;
• Cost per click, min. – $0.005;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

ActiveRevenue

ActiveRevenue began work in 2012. The main difference between the network and many competitors is that it allows users to create their own creatives. The company works with a variety of advertising formats: push notifications, banners, pop-ups, etc.

• The company works with CPC and CPV;
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

RTXPlatform

The company is perfect for users who can’t afford to spend a lot on advertising. RTXPlatform works with different types of advertising, so you can create full-scale advertising campaigns.

• The company works with CPC, CPV, CPM;
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Video Tutorial on Using the RTXPlatform as a Traffic Source

Zpush.biz

Zpush is a grid for those who monetize not only http but also htpps sites. Push notifications are sent up to 5 times a day. Detailed statistics. Daily payments.

• The company works with CPC;
• Cost per click, min. – $0.003;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Zoolley

Zoolley is one of the grids that has done well everywhere. The company works with a wide variety of advertising formats. The company has over 270 million subscribers.

• The company works with CPA, CPV, CPC and CPM;
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

Clickadu

Although Clickadu positions itself as a company that works with all major types of advertising, it is considered a behemoth in the field of push notifications. More than 2 billion subscribers from 240 countries is clear evidence of this.

• The company works with CPM, CPC, SmartCPM and SmartCPC;
• Cost per click, min. – $0.001;
• Minimum deposit – $100;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions;
• The LeadBit promo code will grant you up to 10% cashback granted you replenish your balance for no more than $300. If it’s less than $300 then it’s 20%.

Clickadu Video Overview

AdsCompass

AdsCompass has been working with push notifications for over x years. During this time, the company has acquired its own subscriber base. There are no traffic restrictions. In addition to push notifications, the company works with almost all types of advertising.

• The company works with CPC, CPM and PPC;
• Cost per click, min. – $0.003;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions.

BidVertiser

BidVertizer works with PopUps, native ads and push notifications. The grid is loved by users for its variety of options and high-quality traffic.

• The company works with CPC, CPA and PPC;
• Cost per click, min. – $0.01;
• Minimum deposit – $50;
• The network offers targeting by country, region, city, language, browser, device and operating system;
• GEO – the whole world;
• To set up an advertising campaign, just follow the step-by-step instructions;
• With the LeadBit promo code you can get $50 on your first deposit.

Video With Tips on Working With the BidVertizer Advertising Network

Key features of the best push networks for 2020

FAQ